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Groundbreaking Ceremony for INFINITI Milwaukee Scheduled For Wednesday, May 1, 2019 At Noon

Lupient Automotive Group today announced plans to hold an official groundbreaking ceremony for INFINITI Milwaukee’s new showroom. The Lupient INFINITI dealer currently located at 2228 East Moreland Boulevard in Waukesha is scheduled to move to
Apr 24, 2019
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Spring Market Strength in Fifth Week

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
Apr 23, 2019
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Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale? What’s your impression share for your name? How many salespeople do you have? Sure, there are hundreds of qu
Apr 23, 2019
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Prodigy Releases Spanish Version of Its Online Sales Platform for Auto Dealers

SAN FRANCISCO, CA –April 23, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the release of a Spanish version of its online sales platform. The platform is built organically from t
Apr 23, 2019
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Recall Masters Appoints John Dunning as President

Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive Team April 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today annou
Apr 23, 2019
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The Most Important Part of Your Marketing Strategy – Creative

 Looking to lift your brand? Your first thoughts might be to seek out new advertising platforms or increase you budget. WRONG. There’s an easy way to see up to 50% brand lift and it doesn’t require either of those things. Updating. Cre
Apr 22, 2019
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Freebie Friday: How to Combat Flat Vehicle Sales

 Bill Wittenmyer explains why dealerships shouldn’t be afraid of slowing vehicles sales and the actions they can take to remedy that in this episode of Freebie Friday.
Apr 19, 2019
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3 Innovative Recall Tactics

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren’t as effective
Apr 19, 2019
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What are the Odds?

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct. In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave m
Apr 19, 2019