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10 Traits of an Extraordinary Social Media Manager
With the increase of consumer preference to use online channels for communication, it’s crucial to devote attention to who might be best equipped to handle these valuable customer relationships. Today’s social media is marketing, PR, sales, a
Apr 30, 2019
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Broadcast Advertising Back to the Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers would change the size of the tie and who wants to look out of step with style, right? But an old
Apr 30, 2019
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Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
By Tony Allison, Justin Cerone and Steve Wojcicki These are fast-changing times for auto dealers, as various forms of digital technology fundamentally have transformed the way many customers shop for cars. As a result, dealers must transform the way
Apr 30, 2019
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Top 5 Reasons Dealers Need to Engage Their State Dealer Association
With the automotive retail industry, a full decade from the depression of 2008-2009, and with vehicle sales relatively flat over the past few years, a series of industry trends are emerging that will drive the local franchised dealer and their state
Apr 30, 2019
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Developing a Revenue Center
Is it time to innovate yet? The market is changing. Profitability is being challenged once again. Dealers are quickly exploring all options to shave costs and improve profitability. OEMs are also under pressure to help their dealers improve profitabi
Apr 30, 2019
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The Tales of a Parts Pro…
Not much is written about the travails or the contributions of parts counter personnel. These suppliers of necessities are in fact integral to getting any type of maintenance or repair performed in the shop. What they provide makes or breaks almost a
Apr 30, 2019
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The Greatest Threat for Survival Could Be You
Steps to Demonstrate a Sense of Good Business Judgment The common excuse for dealership complacency is; “well this is the car business.” Break this slogan down and what you get is; “yes, we are a corporation with a P&L statement, balance sh
Apr 30, 2019
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Buyers Pickier in Today’s Buy/Sell Market
We are coming off yet another great year of high automotive retail transaction volume, and the good news is that deals continue to get done in the 2019. From our vantage point, 2019 will be another strong year for buy/sell activity. (See Chart 1) Tha
Apr 30, 2019
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Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Despite car sales being a number one priority for most auto dealerships, the fixed ops department has become increasingly important, and dealers are finally starting to notice. Recent inbound automotive call data published from a sampling of over 106
Apr 30, 2019