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AS PLUGIN, ELECTRIC VEHICLE AND RIDESHARE PROGRAMS GROW, DEALERS TURNING TO F&I PRODUCTS TO SERVE CUSTOMERS
F&I Product Offerings Designed to Help Dealers Educate Customers CHESTERFIELD, MO (July 29, 2019) – Protective Asset Protection, a provider of F&I programs, services and dealer owned warranty company programs, continues to ensure its F&
Jul 29, 2019
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WANTALEASE.COM: NISSAN OFFERS AGGRESSIVE DEALS ON NEW LEASES IN JULY
Several Brands Offer Discounts on SUV Leases, Nissan Offers Attractive Lease Deals on Several of Their Vehicles CINCINNATI, OHIO (July 29, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the la
Jul 29, 2019
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Outsell Reaches 100 Percent of Revenue Plan for First Half of 2019, Despite Weak Automotive Industry Environment
Dealers are tightening belts due to soft auto sales, but continue to invest in Outsell solutions to drive sales, service, and retention MINNEAPOLIS, July 29, 2019 (GLOBE NEWSWIRE) — Outsell, which offers the first AI-driven marketing automation
Jul 29, 2019
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How Mistakes Are Handled Can Affect Corporate Culture
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jul 29, 2019
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Advertising in Today’s Market: What to Do When You Can’t Do Everything
By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before – changing the way they make purchases, especially when it comes to cars. Understandably, this meant that the way deale
Jul 26, 2019
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How to Use Google’s New Features to Attract Users to Your Showroom
By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise
Jul 26, 2019
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Don’t be Generic in Your Video Marketing
Today’s consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many “fish” as possible. That strategy no longer works in
Jul 26, 2019
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Making the Most of Customer Reviews
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jul 26, 2019
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Omnichannel Service Marketing Yields Better Results
Dealerships aren’t always the first place that vehicle owners think of when it’s time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to
Jul 26, 2019