Auto Retail News

Last month, I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right, you’re throwing a whole bunch of stuff at the barn wall that won’t s

By Mike Hirschfield, CEO, Assured Influence The number one opportunity in your business right now lies in improving your communication. You don’t need the best price, or even the best product to win more sales, but you do need to create the best ex

Lease Approval Ratings Improve in July Following Slight Dip in June CINCINNATI, OHIO (August 15, 2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.1% approval rate in July, a r

By Jane Kuhuk, PR Manager, Competera Customers are more informed than ever and now expect more from the retailers they purchase from. To help meet their needs, many retailers are turning to Artificial Intelligence (AI). In the text to follow, we’ll

By Dane Saville, Brand & PR Manager, Reunion Marketing Social media delivers content to buyers with unprecedented specificity. Nobody can overstate its power to connect with the right people in the right places. It’s why every major organizatio

Much has been written and spoken over the decades on adjustments leaders must make to connect with and get the most out of a specific generation. And while mindsets and behaviors from each generation have specific nuances, traits, and tendencies –

Today’s reality is this – vehicles are now extremely expensive and plopping down 35-large ($35,000) for a proper SUV/CUV isn’t going to happen all that often. Figure a monthly payment of some $650 or so for five long years at the average intere

What percentage of accurate data do you believe that you’re receiving in your CRM system? When I ask this question to dealers, I often get a laugh or a “probably 60%.” When I ask why, the typical type of response is: “Well, as

By Cavan Robinson, Director of Product Marketing, DealerSocket’s DealerFire The groundwork is underway for the industry’s digital future, and progressive dealers are prioritizing in-dealership experiences based on their customers’ online be