Auto Retail News

By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise

Today’s consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many “fish” as possible. That strategy no longer works in

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Dealerships aren’t always the first place that vehicle owners think of when it’s time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to

MAX My Trade leads to higher profits, improved CSI, better close rates CHICAGO — July 25, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has launched MAX My Trade, a guided experience that impro

ATLANTA, Ga. (July 25, 2019) – Manheim Express officially turns one year old this month—and there’s a lot for dealers to celebrate. Since the app launched in 2018, Manheim has continued to raise the stakes in digital wholesaling with a slew of

IRVINE, Calif., July 25, 2019  — Kelley Blue Book was honored with the St. Jude Children’s Hospital Partner Campaign of the Year Award for its 2018 “Turn Your Car into Good Karma” partnership with Charitable Adult Rides &

By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their c

One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find relevant content to provide more accurate results to searchers. However, it is sometimes hard to come up wi