Auto Retail News

Rob, it looks like the John Marazzi group in Florida has a strong online presence. What is your role there? My role is help us capture as much of the digital market as possible. It all starts with well performing web sites. I realized early on that c

Rob, it looks like the John Marazzi group in Florida has a strong online presence. What is your role there? My role is help us capture as much of the digital market as possible. It all starts with well performing web sites. I realized early on that c

When our Chrysler dealer clients first heard that Fiat was not going to provide them with rebadged vehicles but instead offer those vehicles through a separate Fiat franchise, they rightfully felt betrayed. The Auto Task Force attempted to persuade u

 Organizations will spend millions of dollars this year and next for the purchase of supplies and services to support their organization. These “indirect purchases” are typically delegated to staff within the organization to source, negotiate, i

Recently, I went Sporting Simo Clay Shooting with my sons. The trapper sends out a pair of clays simultaneously. It first appears easy but actually is quite difficult because they fly fast and your senses become so magnified in making sure you hit bo

After speaking with a group of dealers on the benefits of incorporating social media into the marketing mix, one dealer posed this question: “From your perspective, what role does a web site play in advertising?” My response? “Your website is y

Remember that time when you were driving down the freeway? On auto pilot, not paying particular attention to the satellite radio, no text messages to respond to, no one in the passenger seat blabbering away. Your mind meanders through a thousand diff

As I wrote last month, we all something we’re good at. Perhaps by now, you’ve figured out after all these years I’m not a very good writer (blame the editor) but I’m pretty good at taking the questions I hear most from dealers and helping the

I was consulting in a mid-sized GM dealership one evening. The service manager and I were looking through carefully prepared pre-write packets (menu, history, pre-write, recalls, MPI, and notes), to determine how well the service advisors had pre-loa