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Why Does your Team Still Stink at Maximizing Inbound Phone Calls?

Ask every dealer you know if they’d prefer a phone up or an email lead and 99% will say “phone up hands down.” This makes sense, since a phone up is usually lower in the purchase funnel and (when handled properly) delivers a much higher closing
Feb 29, 2012
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Kbb.com Names 10 Best Family Cars of 2012

IRVINE, Calif. — The expert editors from Kelley Blue Book’s www.kbb.com, the leading provider of new car and used car information, today announce the 10 Best Family Cars of 2012. All families are not created alike, so it stands to reason that all
Feb 29, 2012
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Interest in Fuel-Efficient Cars Quickly Followed Spike in Gas Prices in January

ATLANTA — Echoing the trend seen in the recently released New Car Insights Report, the notable increase in gas prices in January also sent used car shoppers searching for fuel-efficient cars on AutoTrader.com. In January, the national average for a
Feb 29, 2012
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Owner of Team Velocity Marketing Reveals How Rick Case Honda in Davie, FL, Uses an Integrated Targeted and Digital Marketing Strategy to Increase Sales & Service Revenue

Budd Blackburn, owner of Team Velocity Marketing, is sharing with automotive dealers and managers how Rick Case Honda in Davie, FL, uses an integrated, targeted and digital marketing strategy to increase sales and service revenue. You will learn how
Feb 29, 2012
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Data Aggregator AULtec, Inc. Acquires CRM Pioneer e-autobusiness

CHARLOTTE, NC – AULtec, Inc., sibling company of on-the-lot inventory management provider AutoUpLinkUSA, and the technology innovator providing data aggregation services for numerous digital marketing companies, announced today the acquisition of N
Feb 29, 2012
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Imported products liability

If someone asks if your automotive business is a manufacturer, your first instinct is probably to say “no, I’m in the automotive aftermarket parts and service industry.” But under certain circumstances, the courts could determine that for tort
Feb 29, 2012
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DealerRater Vice President Describes The Do’s & Don’ts of Building and Leveraging an Online Reputation

Heather MacKinnon, vice president of sales at DealerRater, is sharing her expertise with automotive dealers and managers on the do’s & don’ts of building and leveraging an online reputation. Consumers are looking at star ratings and reviews a
Feb 29, 2012
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Google Executives Explain The Zero Moment of Automotive Truth

Jonika Hoomes, the Head of Google’s Automotive Channel Sales Partnerships for North America and Peter Leto, co-leader of the Dealer Jumpstart Team at Google, is sharing their expertise with automotive dealers and managers on the zero moment of auto
Feb 29, 2012
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Fleets Help Auto Industry’s Month Over Month Forecast To Remain Steady

Dataium ASI™ (Auto Shopper Intensity) index declines in January, but increasing fleet sales and leasing point to a slight month over month increase in February Nashville, TN — Dataium, the largest aggregator of online automotive shopper behavior,
Feb 29, 2012