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Global Advertising Spend to Increase by 4.9% in 2012 to Over $465 Billion
BOSTON, MA – Following 3.8 percent growth in 2011, global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics. Although total US advert
Feb 29, 2012
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Cobalt Executives Discuss How to Sell Across the Entire Digital Consumer Journey
David Winter, vice president of Cobalt Intelligence Center of Excellence and Max Steckler, vice president of advertising at Cobalt, are sharing their expertise with automotive dealers and managers on how to sell across the entire digital consumer j
Feb 29, 2012
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Subaru Launches FirstCarStory.com Allowing Car Lovers to Share Their First Car Experiences Through Animated Storytelling
CHERRY HILL, N.J. — Subaru of America, Inc. announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, FirstCarStory.com, features a groundbreaking animation generator that allows users to
Feb 29, 2012
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DealerTrack Announces Pricing of Private Offering of $175 Million of 1.50% Senior Convertible Notes
NEW YORK — DealerTrack Holdings, Inc. (“DealerTrack”) announced the pricing of its private offering of $175 million aggregate principal amount of 1.50% senior convertible notes due 2017 (the “Notes”) to be sold to quali
Feb 28, 2012
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ADP Digital Marketing Building Cambridge Analytics Center Autotegrity acquired as nucleus of new facility for optimizing online consumer experiences
SEATTLE, WA – ADP Dealer Services and its Digital Marketing group, announced that it has acquired Autotegrity from Link Ventures and Cogo Labs to form the nucleus of an expanding facility focused on the application of science to optimize the online
Feb 28, 2012
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Trilogy Inc. Promotes Mike Richards to President of Trilogy Automotive
AUSTIN, TEXAS – Trilogy Inc. today announced that experienced automotive industry executive Mike Richards has been promoted to President of Trilogy’s Global Automotive Business. Richards, who formerly served as Vice President of Marketing an
Feb 28, 2012
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Dealers upselling more F&I products with MyStar™ Personal Assistant program
Dallas, TX –Since the Finance and Insurance Department is one of the most valuable profit generators at any auto dealership, finding new ways to “unlock” customers and keep the average PVR high is paramount. That’s why MyStar™ Personal Assi
Feb 28, 2012
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First Time in Nearly a Decade One Brand Has Dominated Consumer Reports’ Top Picks
YONKERS, N.Y. — As the competition grows stronger with each passing year, it has been increasingly difficult for a single automaker to dominate Consumer Reports’ annual Top Picks list. This year, Toyota is the first brand to earn half of
Feb 28, 2012
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Chrysler Brand Introduces New ‘Imported from Detroit™’ Merchandise
Auburn Hills, Mich. – The Chrysler brand has introduced a new line of “Imported from Detroit™” (IFD) merchandise that is available for sale now. The collection features fresh new graphics and over 60 all-new items. Over 60 all-new items a
Feb 28, 2012