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Chairman and CEO of The Wolfington Companies Shares How the Best and Brightest Dealers Integrate Traditional and Digital Marketing to Attract, Sell, Service and Retain More Customers for Less Cost

Sean Wolfington, chairman and CEO of The Wolfington Companies, is sharing his expertise with automotive dealers and managers on how the best and brightest dealers integrate traditional and digital marketing to attract, sell, service and retain more c
Mar 22, 2012
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Automotive Aftermarket Leaders Cequent Consumer Products Announces New Distribution for it Number One Towing Products Line Now at O’Reilly Auto Parts

SOLON, OH – Reese Towpower® the number one brand in hitches, towing and accessory vehicle products, is now available at O’Reilly Auto Parts® store locations and online. O’Reilly Automotive, Inc., a leading retailer in the automotive aftermark
Mar 22, 2012
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SunTrust Partners with TrueCar to Provide Online Auto Buying Service

ATLANTA and SANTA MONICA, Calif. — SunTrust Bank and TrueCar, Inc. have partnered to provide online access to a trusted auto buying service powered by TrueCar.   The SunTrust Auto Buying Service, located at www.suntrust.com/autobuyingservice,
Mar 21, 2012
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Audi Brings Back #WantAnR8 Campaign With New TV Spot and Twitter Contest Launching

HERNDON, Va. — After record consumer response in 2011, Audi is bringing back its famed #WantAnR8 Twitter campaign where fans can tweet for the opportunity to get behind the wheel of a 2012 Audi R8 for a day.  The #WantAnR8 hashtag will appear
Mar 21, 2012
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Operational Effectiveness plus Social Effectiveness equals Explosive Growth

The arrival of a lead is the moment of truth. The speed and quality of your initial response and the effectiveness of your follow-up will determine whether the sale goes to you, or to the dealership down the road. Creating an end-to-end sales process
Mar 21, 2012
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Digital Air Strike Co-Founder/COO and Top Dealers Discuss Findings of Social Media Trend Report

Alexi Venneri, co-founder and COO, Digital Air Strike, and a panel of top dealers will share with dealers and managers the findings of the 2012 Social Media & Reputation Management Trend Report.   This panel of top dealers includes: Brian Benst
Mar 21, 2012
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Study Shows Global Email Deliverability Experiences Historic Decline in Second Half of 2011

New York, NY –Return Path, the world’s leading email certification and reputation monitoring company, today announced that worldwide inbox placement rates (IPR) declined sharply in the second half of 2011 according to the company’s most recent
Mar 21, 2012
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The Spoiled Customer

As part of the process for awarding the WomenCertified Top Dealerships for Outstanding Customer Experience, WomenCertified asks participating dealers to describe in detail the retail amenities and features they offer which enhance the customer experi
Mar 21, 2012
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FIAT Brand Debuts New Broadcast Commercial, ‘Baby’

Auburn Hills, Mich. – The FIAT Brand will debut a new commercial for the 2012 Fiat 500. The new spot, “Baby,” is scheduled to run on local and national broadcast and cable channels. The commercial will be available in both a 30- and
Mar 21, 2012