Auto Retail News

Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, is sharing his expertise with automotive dealers and managers on how to execute The Zero Moment of Truth (ZMOT) in the dealership. Larry Bruce will go into detail on marketing

TORRANCE, Calif. — American Honda has teamed up with Sprinkles Cupcakes on a delectable mall-based marketing program to promote interest in the segment-leading 2012 Honda CR-V. The Honda CR-V Mall Tour will provide free Sprinkles cupcakes to th

New York, NY – The NCAA Division I Men’s Basketball Championship tiped off on last Tuesday. March 13th, the closing act in a vibrant first quarter of event TV that has included pro football’s Super Bowl, the Grammy Awards and the Academy Awards

SOLON, OH — Boaters are ready to get their boats back into the water.  Now transporting their cherished watercraft can be done with renewed peace of mind from a familiar name in the automotive industry. Cequent Consumer Products, the leading m

FTC Alleges Dealers Falsely Promised To Pay Off Trade-ins, No Matter What Consumers Owed Five car dealers around the country have agreed to Federal Trade Commission settlement orders that require them to stop running ads in which they promise to pay

CENTREVILLE, Va. – Carfax is giving Carfax Advantage Dealers a chance to win an inflatable Car Fox for their dealership. The contest is being held exclusively through the Carfax for Dealers Facebook page and starts Mar. 20 at 8am EDT. All entries m

On the heels of the major changes made to the Mercedes-Benz Dealer Agreements last month, Mercedes-Benz is now asking dealers to sign a “Dealer Improvement Addendum.” These Addenda appear to be sent to any dealer which Mercedes-Benz believes is n

In my books and workshops I enjoy sharing leadership principles. Right principles, consistently applied, bring results. The definition of principle helps explain why this is so: “a fundamental, primary or general law or truth.” Because of the fun

HERNDON, Va. — Audi identified its top performing U.S. dealerships throughout 2011, a year that saw the brand and its retail partners post record sales results. Magna Society program honors the best of the best among all U.S. Audi dealers To e