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AutoTrader.com’s Trade-In Marketplace Reaches Over Three Million Offers Generated to Date

ATLANTA — AutoTrader.com’s revolutionary Trade-In Marketplace (TIM) reached a notable milestone in February, generating the three millionth Instant Trade-In Offer since January 2010. In the last year alone, the volume of offers has incre
Mar 28, 2012
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Dealers United Announces First Deal for Members: SEO Services from KPA

Sarasota, FLA – Dealers United, the first service to truly leverage the buying power of individual dealerships, introduced their first deal to members today, search engine optimization (SEO) services offered by winning vendor KPA. Dealers United,
Mar 28, 2012
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Vice President of Digital at Tier 10 Marketing Discusses The Evolution of Automotive Digital Marketing

Ralph Paglia, vice president of Digital at Tier 10 Marketing, is sharing his expertise with automotive dealers and managers on the evolution of automotive digital marketing and where dealers go from here. Ralph Paglia will share insights gained from
Mar 28, 2012
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Study: All Media Improving, Budgets for Digital and Mobile Especially Strong

NEW YORK – In the latest installment of its flagship “Advertiser Intelligence Reports (AIR),” Advertiser Perceptions, the media industry’s leading provider of research-based advertiser insight and guidance, has found continued optimism for 20
Mar 28, 2012
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Chevrolet Selects Global Advertising Agency

DETROIT – After a creative account review, Chevrolet has selected a newly formed company, Commonwealth, as its new global advertising agency, responsible for the development of creative campaigns across all platforms for Chevrolet global advertisin
Mar 28, 2012
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Divisional Sales Manager for HomeNet Automotive Explains How To Increase New Car Sales By Utilizing Strategies Used to Sell Used Cars

Mike Mitson, divisional sales manager for HomeNet Automotive, is sharing his expertise with automotive dealers and managers on how to increase new car sales by utilizing the same merchandizing strategies as for used car sales. What will you learn and
Mar 28, 2012
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ADP’s HR Business Process Outsourcing Clients Can Realize Cost Savings of Up to 40%

ROSELAND, N.J. — ADP®, a leading provider of business process outsourcing, payroll services, benefits administration and  integrated computing solutions for vehicle dealers, today announced the findings of a study conducted by Sourcing Analyt
Mar 28, 2012
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DealerTrack Experts to Speak on Digital Retailing and Vehicle Inventory Merchandising at Digital Dealer Conference in April

Lake Success, N.Y. ─ DealerTrack announced that Peter Batten, director, Digital Retailing Solutions, and Dennis Carey, director, Inventory Management Solutions, will be featured speakers at the 12th Digital Dealer Conference, April 3rd-5th, in Or
Mar 27, 2012
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Joe Verde’s Digital Dealer Workshop To Focus On Boosting Auto Sales

Orange County, CA. – With sales projections and inventories on the rise for the automotive industry, Joe Verde will help Digital Dealer attendees create the processes and develop the sales and management skills they need to boost profits in 2012
Mar 27, 2012