Auto Retail News

Local marketing has been a focus since the days of the first phone book. But, with the ever-changing landscape and with so many options on the web and mobile, has your marketing lost its focus? Last year dealers and managers were trying to make sure

GroupM Revises Global Ad Spending Forecast to 5.1% Growth NEW YORK—An uncertain economy in both Europe and the U.S. has led GroupM to project a 5.1 percent increase in 2012 global advertising spending in measured media to $506.3 billion, down from

Are you looking for creative ideas to generate positive results in new and old media?  Would you benefit from an in-depth look at the power of email marketing? If so, this work shop is for you.  Patrick Tessier, managing director of Salefest Advert

San Mateo, CA and Oslo, Norway — Opera Software launched its first State of Mobile Advertising report, which highlights key data and trends in mobile advertising worldwide. The report will share finds from the perspective of the world’s leading m

Columbus, OH – For the first time in the company’s history, family-owned SafeAuto, based in Columbus, OH, is reaching outside its founding family for the company’s next leader.Ron Davies, former senior vice president with AllState Insurance Com

Making progress on the allocation front In my April 2012 column in Dealer magazine, “Allocation – Where Have All the Vehicles Gone?” we talked about the challenges facing certain dealers with regard to receiving a fair and adequate allocation o

Schaumburg, Ill. — Experian Automotive this week announced that Toyota Motor Corporation and Honda Motor Company made strong comebacks in corporate loyalty in Q1 2012 after seeing their respective rankings drop significantly after the March 2011 ea

Speakers from top dealerships, fixed operations, pre-owned, and social media specialists, along with some of the industry’s leading trainers and consultants were recently added to the agenda of the 13th Digital Dealer Conference & Exposition. T

Smart dealers and managers are using the Internet to super-size their traffic—and avoiding the dreaded race to the bottom that puts a squeeze on gross profits. But in the crush of third-party sites and the sea of competitive listings, how will your