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Search Optics VP of Digital Marketing Discusses How to Optimize e-Lead and Phone Call Conversions for Best ROI

The growing relationship between digital marketing and successful businesses is discussed more and more as the marketing and automotive industries move further way from “traditional” business models and approaches. Unfortunately, knowing
Aug 1, 2012
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Learn strategies to improve every department in your dealership

There is little doubt that today’s automotive landscape has radically changed. The growing relationship between digital marketing and successful automotive businesses is becoming more apparent as the industry moves further way from traditional busi
Aug 1, 2012
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VP at Tri-Auto Enterprises Discusses How to Use Technology to Measure Marketing ROI and Improve Lead Conversion

Dealers who embrace rapidly evolving technologies reap the benefits of the measurable results they provide. But despite the ever-increasing role digital plays in your marketing mix, you probably haven’t abandoned traditional media altogether. And i
Aug 1, 2012
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Steve Williams, e-Commerce Director, Gurley Leep Automotive Management

With 35 franchises and 22 stores spread across Indiana, Michigan, and Iowa, Steve Williams, e-commerce director for the Gurley Leep Automotive Family, focuses on people, process, and analytics – traveling every week between dealerships to keep Inte
Aug 1, 2012
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GM Statement on Ewanick Resignation

DETROIT – General Motors said Sunday that Global Chief Marketing Officer Joel Ewanick has elected to resign effective immediately. Ewanick, 52, joined GM in May 2010 in charge of marketing for the company’s North America unit. He was named global
Jul 31, 2012
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BMW Debuts U.S. Olympic-themed Ad

In-Games Effort Culminates Two-Year Activation of New Partnership between BMW, U.S. Olympic Committee WOODCLIFF LAKE, N.J. — Along with millions of others, BMW, the Official Mobility Partner of the United States Olympic Committee (USOC), will�
Jul 31, 2012
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Driver Safety

“A driver transporting heavy equipment damaged two tractors when the truck’s tires slipped off the edge of the road and caused the truck to overturn.” “A truck driver hauling a wide load caused serious injuries when the protruding
Jul 31, 2012
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Richard Petty Motorsports No. 43 Ford to Carry Automotive Lift Institute (ALI) Safety Message at Pocono

NASCAR Race Offers Unbeatable Exposure for Inspector Certification Program Cortland, NY – The Automotive Lift Institute (ALI) will be the primary partner on the Richard Petty Motorsports No. 43 Ford Fusion driven by Aric Almirola in this weekend’
Jul 31, 2012
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U.S. Clean Diesel Auto Sales Increase 27.5 Percent During First Half of 2012

More Than 15 New Diesel Autos to be Introduced In U.S. Market WASHINGTON — During the first six months of 2012 clean diesel automobile sales in the United States increased 27.5 percent, according to new sales information compiled by HybridCars
Jul 31, 2012