Auto Retail News

CHICAGO – Automotive dealerships may have opportunities to invest more effectively in digital media, according to Dataium LLC, the largest aggregator of online auto shopper behavior.  In an independent study commissioned by Cars.com, the premier o

whyvw.com allows consumers to share their Volkswagen stories on new user-friendly platform; rewards storyteller participation with special perks   Herndon, VA –  Volkswagen of America today launched a new Why VW brand campaign and social med

NEW YORK – The number 47 takes center stage today in Times Square with a new Random Acts of Fusion chapter introduced by TV and radio host and producer Ryan Seacrest. The latest chapter, “47 Challenges, 47 Days,” inspired by the 47 mpg fuel eco

Dealerships across the country are utilizing integrated, multi-media marketing programs and data analysis to locate and attract the prospects with the highest probability of buying. Red McCombs Ford utilized a targeted digital marketing strategy to a

Prominent Automotive Video Channel Rapidly Maintains Viewers IRVINE, Calif. —  Autobytel Inc. (Nasdaq:ABTL), the company dedicated to helping dealers and car-buyers connect online, announced that the Autobytel YouTube Channel continues to gain

How many times over the past 10 years have you heard the following words/phrases…. customer loyalty, owner loyalty, customer retention, reward programs, loyalty programs? The folks at Twitter use the term “trending” to describe popular stor

As a specialist in spend management and operations, I have developed a respect, a trust and a reliance on well-conceived and well developed performance metrics. Performance metrics allow us to check in on performance levels and quickly know where we

J.W. “Bill” Marriott, Jr. is chairman and chief executive officer of Marriott International, Inc., one of the world’s largest lodging companies. The successor of the highly successful hotel change is a brilliant leader who clearly understan

Global quality survey through J.D. Power and Associates establishes quality benchmarks and provides an industry road map for exploring significant culture and process changes SOUTHFIELD, Mich. — The methods for measuring quality in the automotive i