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Integrated or Interfaced Systems – Which is Best?
For many years, the DMS world has used the terms integrated and interfaced rather casually when it comes to describing a relationship with manufacturers, CRM software or other third party providers. Let’s use a few examples to explain how each wo
Oct 17, 2012
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Rolling Thunderettes
Automobile ads give the impression that women consumers are all mid-30s, lean, attractive and married, without children. (Most ads tend to portray women this way. It’s not just an auto thing.) The reality is that women buyers come in all differen
Oct 17, 2012
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IMN Explores Whether Auto Dealers Can Replace SEO with Social Content at the 13th Digital Dealer Conference
Attendees to Learn to Wring More Value Out of Social Marketing Strategies to Increase Website Traffic and Sales WALTHAM, Mass. — IMN, the digital marketing company that delivers branded email newsletters and content for vertical markets, today
Oct 17, 2012
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DealerTrack Selected by Dealers United as Preferred DMS Provider
National Purchasing Network for Automotive Dealers Embraces DealerTrack DMS for its Superior Capabilities and High-Value LAKE SUCCESS, N.Y. — DealerTrack (Nasdaq: TRAK) today announced the company has been selected as the recommended DMS provi
Oct 17, 2012
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OpenRoad Lending Launches Hassle-Free Online Car Buying Program Powered by TrueCar
SANTA MONICA, Calif. — OpenRoad Lending, an online Direct-to-Consumer auto finance company today, announced that it has partnered with TrueCar, an automotive pricing and analysis company that creates a better buying experience for consumers an
Oct 17, 2012
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DealerRater Launches Mobile Optimized Web Site
Waltham, Mass. – DealerRater, the world’s premier car dealer review web site, today announced the launch of its mobile optimized web site. Automotive consumers can now easily research dealer reviews, rate their own car dealership experiences, and
Oct 17, 2012
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Bernardi Auto Group Taps Netwatch USA for Proactive Security Solution
Remote Visual Surveillance Company Prevents Crimes at Growing Number of New England Dealerships BOSTON, MA — Netwatch USA, a full-service remote visual surveillance company, today announced members of the Bernardi Auto Group as its newest U.S.
Oct 17, 2012
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Deloitte Consumer Spending Index Turns Upward on Housing Market Gains
NEW YORK — The Deloitte Consumer Spending Index (Index) rose in September, primarily due to a nearly 11 percent increase in home prices, which offset weakness in other areas of the Index. The Index tracks consumer cash flow as an indicator of f
Oct 17, 2012
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Marketing Manager for Netsertive Explains How To Rev Up Internet Advertising ROI
Traditional forms of advertising like print, direct mail and radio/TV broadcasting do not yield the same results for the investment as they once did, due largely to the explosion of digital media and online search and display advertising. Deciding to
Oct 17, 2012