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Out-marketed by the Aftermarket Chains

When it comes to winning business in fixed operations, Sun Tzu put it best: “Know thy enemy.” But many dealers still mistakenly believe their competition is the dealer down the street, when in fact; it’s really the aftermarket chains. According
Dec 3, 2012
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Consider the Benefits of a Parts eCommerce Program – Anytime, Anywhere

For most dealerships, profits from parts sales are critical to survival. Nothing is likely to have a bigger impact on automotive parts marketing and sales than eCommerce. Parts eCommerce is a modern day ‘Wild West’ – an explosion of suppliers p
Dec 3, 2012
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The Latest Digital Strategies Presented 24/7 On-Demand – the Digital Dealer Virtual Exposition opens December 5th

December 5-11 experience many of the benefits of attending the Digital Dealer Conference & Exposition and create the ultimate digital marketing strategy for 2013, all without leaving your desk! The Digital Dealer Virtual Exposition opens this wee
Dec 3, 2012
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Doug Markley, Dealer/Owner and Carrie Baumgart, Chief Operating Officer, Markley Motors

Markley Motors is among the top 300 dealerships nationwide in sales volume. Markley Motors Dealer Doug Markley and his daughter, Chief Operating Officer Carrie Baumgart, talked with Dealer magazine recently about how they’ve stayed profitable throu
Dec 3, 2012
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Richard Knase, Internet Director, Van Chevrolet

Van Chevrolet was among the top 40 dealerships nationwide for Internet sales in 2011, with 2,000 new and used vehicles sold from Internet leads. With the dealership’s current 16-17% close rate, this year’s sales are on track to exceed last year�
Dec 3, 2012
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Record-setting November sales push Audi to new all-time yearly high

Premium category vehicles (A8, A7, A6, and Q7) help achieve new annual and monthly sales records, representing nearly 33% of November Audi deliveries Audi today reported its 23rd consecutive month of record sales with November volume reaching 12,067
Dec 3, 2012
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C-MAX Lineup Success Helps Drive Ford’s Small Car Sales to 12-Year High; F-Series Marks Best November Since 2005

DEARBORN, Mich. – November brought growth throughout Ford’s product portfolio in the U.S., with car sales up 15 percent, utilities up 2 percent and trucks up 4 percent. “November represented a strong month for the industry, and Ford sales perfo
Dec 3, 2012
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State Farm Updates ASA on PartsTrader Electronic Parts Ordering Application

COLLEYVILLE, TEXAS – Dan Stander, AAM, ASA’s collision division director and owner of Fix Auto Highlands Ranch in Littleton, Colo.; and Denise Caspersen, ASA collision division manager, recently received updates from State Farm about the insurer�
Dec 3, 2012
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200 Children of Soldiers Receive New Bikes From Reynolds and Reynolds Employees and Their Families

6th Annual Bike Build Continues Holiday Tradition at Reynolds and Reynolds DAYTON, OHIO, and HOUSTON– Families of Reynolds and Reynolds associates in Dayton and Houston got together in their respective offices on Saturday, Dec. 1, to build more tha
Dec 3, 2012