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Study: Choice and Rewards Key to Engagement in Mobile Ads
Research shows marketers must enhance mobile campaigns by giving users control SAN FRANCISCO – Tapjoy, a leading mobile advertising and publishing platform, today released “The Mobile In-App Marketing Opportunity” findings study, conducted by F
Dec 19, 2012
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Survey Reveals More Vehicle Shoppers Depend on Mobile Devices and Social Media
Mobile-Friendly Research Tools and Social Networking Gain Traction Among Vehicle Buyers PORTLAND, OR– According to a recent survey of online vehicle shoppers commissioned by Chrome Data, a leading provider of high-value vehicle content, applica
Dec 19, 2012
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Jay Cadigan Named Vice President, Industry Relations at Manheim
Industry Veteran Brings Deep Experience, Expertise to New Role To advance its business goals, continue to build relations with industry partners and develop strategies that further the remarketing industry, Manheim named Jay Cadigan vice president
Dec 19, 2012
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A Downshift in Auto Luxury Upsell: 78% of Those Considering “Near-Entry” Luxury Cars Also Look at Non-Luxury Vehicles
Improved styling, feature content have helped non-luxury models appeal to potential luxury customers, according to new GfK data New York, NY — High-end car makers have long relied on “near-entry” models to upsell standard car buyers into th
Dec 19, 2012
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Study: The Consumer Auto Finance Servicing Experience Significantly Impacts Future Lender Selection
But Has Minimal Impact on Future Dealership Selection Mercedes-Benz Financial Services; Lincoln Automotive Financial Services; Volkswagen Credit; and Ford Credit Rank Highest in Their Respective Financing Segments WESTLAKE VILLAGE, Calif. — The
Dec 19, 2012
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Used-Car Values Continue Decline Despite Increased Demand from Dealers
According to the Blue Book Market Report – November 2012, used-car values decline despite increased demand from dealers. Despite increased demand at auction from dealers in the Northeast, used-car values have declined steadily after a slight increa
Dec 19, 2012
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NADA University Unveils All-New Industry Report on Dealership Workforce
Comprehensive Report, Produced in Partnership with Northwood University, Analyzes Vastly Expanded, More Timely Data on Dealer Trends McLean, Virginia – NADA University, the education and training arm of the National Automobile Dealers Association (
Dec 19, 2012
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KSL Cars Adds Contact At Once! Live Chat in Ads
Utah Dealerships Can Integrate Chat to Connect with Potential Buyers ATLANTA, GA – Contact At Once!, the leading live chat provider connecting online and mobile car shoppers to auto dealers, today announced that it has been selected by KSL Cars, Ut
Dec 19, 2012
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A Message from Johan de Nysschen to Infiniti Owners and Fans
Dear Infiniti fans: We love you dearly. And we know you love the brand. Which means it’s only natural that you may feel surprised by the announcement that we plan to change our nomenclature philosophy. No one likes change. It was a tough decisi
Dec 19, 2012