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Ignition Systems: Tough to Work On, Essential to Engine Health

The pro mechanics at One Dirt suggest developing a deeper understanding of the risks, issues and tricky system behind that spark that gives life to each internal combustion-powered car. Ignition systems are incredibly tough to work on, so here you ca
Apr 10, 2013
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Kia’s Consumer Reviews at Work, Both Online and On the Lot

eConsultancy reports on Kia Motors’ use of consumer reviews. Kia employed Revoo in their recent TV, print and dealership campaign to assist in reaching customers during the first quarter of 2013. Through this newly segmented ability to rate bot
Apr 10, 2013
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GM “Finds New Roads” Back to Facebook

According to Ad Age, after a year-long celibacy from the hallmark social media venue, General Motors has returned to Facebook’s paid advertising. Paid advertising makes up most of Facebook’s bread and butter, and  Zuckerberg welcomed GM&
Apr 10, 2013
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Stabenow Seeks to Re-open Federal Auto Loan Program

According to The Detroit News, Senator Debbie Stabenow is pushing to re-open the federal auto loan program. Comments from Congress and the Energy Department indicate support in Washington to be unfavorable, however, with so many applications and so m
Apr 10, 2013
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Ford Announces New 2014 F-150 SVT Raptor Special Edition

New Ford F-150 SVT Raptor Special Edition answers customer calls for more exclusivity in addition to Raptor’s unmatched off-road capability Raptor Special Edition features a unique exterior color, exterior graphics and interior styling Raptor Speci
Apr 10, 2013
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Brand Refreshing Tips for Sourcing and Strategy

Search Engine Watch suggests giving your online marketing efforts a fresh look for spring. Re-evaluate your audience, take note of the market shift and do not forget that the search landscape is constantly changing. Make sure your key terms are up-to
Apr 10, 2013
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Tell a Story, Shape a Brand

Take a look at the “eBay Thanks You” campaign. Visual storytelling can shape your brand. In both retail and reality, consumers connect with eBay through this beautifully filmed, well-written personal memorandum to a man’s first Harl
Apr 10, 2013
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Sales Meeting Productivity and Reaching Your Team

From Eyes On Sales, managers explain the major reasons salespeople hate sales meetings, and what kind of value they should and should not have. Avoiding time-wasters, increasing productivity, and limiting talks of budget and goal-setting are some sug
Apr 10, 2013
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Sales Management, as Simple as Increasing Sales?

According to Eyes On Sales, leadership does not take micro-managing but helpful guidance. How can Sales Managers develop trust, and improve the performance of the salesmen they oversee? Providing helpful guidance, rather than encouraging more sales c
Apr 10, 2013