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Auto Retail News

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2014: Return of Auto Shopping

eBay Motors provides insights and best practices to dealers at NADA 2014 As the economy strengthens and automotive credit standards ease, vehicle sales are projected to total over 16 million in 2014 (IHS Automotive). Recently, automakers reported the
Jan 30, 2014
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How Transparency Will Improve the Lead Buying Process

Transparency is a big theme for many industries at the moment. For the lead generation industry, transparency can, and will, bring about major changes in 2014. What does the term “transparency” really mean for lead buyers? It means that the car d
Jan 30, 2014
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Car Lease Drivers Look to Part Ways with Their Lease in Record Time

Swapalease.com, the nation’s largest car lease marketplace, says its customers are escaping their car leases at a new record pace. According to data from December 2013 listings, the average months remaining on cars listed during the month was 22.1,
Jan 30, 2014
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New Solution for Dealers Allows Targeted Insight into Local Markets

Polk, recently purchased by IHS Inc. (NYSE: IHS), a leading global source of critical information and insight, and Cobalt, a business unit of ADP Dealer Services, Inc. (a division of ADP®) and the global leader in digital solutions for automotive ma
Jan 30, 2014
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Convincing Your Boss to Invest in Social Media Marketing

Convincing your boss to invest in social media marketing, according to Hubspot. Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. The only thing standing in
Jan 29, 2014
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New Leaf Service Contracts and PCMI Sign Agreement for a Customized Platform for Selling, Administering and Servicing Extended Warranties

New Leaf’s President & Chief Operating Officer, Rick Gavino, selected the PCRS system to replace its existing platform for 3 key areas of improvement: 1. Policy Administration “Our customized PCRS system gives us the flexibility to design new
Jan 29, 2014
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Search Marketing: Know the Competition, Know Yourself

From Search Engine Journal: Search Marketing – Know the competition, know yourself. Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war, so I find Sun Tz
Jan 29, 2014
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Local Car Dealership Trends Reflect National Automobile Industry

Local car dealership trends reflect national automobile industry, according to Springville Journal. The United States automotive industry continued to grow in 2013, hitting a six-year high. After finishing with the highest post-recession sales number
Jan 29, 2014
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Carfax and Cars.com Renew Partnership to Make Vehicle History Reports Accessible

Carfax today announced the renewal of their nine-year partnership with Cars.com that allows dealers to include Carfax Vehicle History Reports on their Cars.com listings. Today, Carfax has more than 27,000 dealers who have already chosen to offer free
Jan 29, 2014