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Study Looks at Easing Car Dealership F&I Pain Points

Published: May 15, 2015

Study Looks at Easing Car Dealership F&I Pain Points, from Wards Auto.

Auto shoppers seem conflicted in their perception of finance and insurance products and how dealerships sell them, according to a survey focusing on easing pain points.

More than 60% of those polled say they believe F&I add-on products are just ways for stores to make more money. Nearly half say they would never buy anything other than a car from a dealership, according to the study by MakeMyDeal, a Cox Automotive company.

But the firm says deeper questioning of respondents gets to the root of the problem: Resistance felt in the F&I office is not about the products themselves, but about the experience.

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Despite misgivings, 84% of respondents say they believe F&I products may have real value, with 66% thinking aftermarket offerings such as extended warranties and vehicle protection plans may save money in the long run.

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