Mo Zahabi
Christina Rosenbach
Mo Zahabi, AVP Product Consulting at Cox Automotive and Christina Rosenbach Chief Customer Officer at Fullpath will be hosting an insightful session at Digital Dealer Conference & Expo 2026! The 20-minute talk is titled Unified, Actionable, Profitable: Building a CDP Strategy for the Modern Dealership and will take place at 10:10 AM on September 22 at the DealerTech Live Stage.
Your dealership already knows more about its customers than most companies ever will. The problem is data disconnection. CRM records, website behavior, service history, and marketing activity all live in separate systems, and that gap is costing you deals you don’t even know you are losing. A Customer Data Platform (CDP) closes that gap.
In this session, cut through the buzzwords, see how dealers are using unified customer data to grow share and retention, and gain a practical framework for evaluating a CDP built specifically for auto retail. If your customer data isn’t working as hard as your team is, this session will transform the way you do business.
About Mo Zahabi
Mo Zahabi is the Associate Vice President of Product Consulting at Cox Automotive, where he educates dealers on best practices and ensures their offerings exceed industry expectations. Mo has applied his strong foundation in technology-based applications to the automotive industry for more than 20 years.
Prior to joining VinSolutions in 2008, Mo was a respected Internet Director and eCommerce Director for two different automotive groups. When not orchestrating advancements in the world of automotive retail software, he is a dedicated father and husband, a future MasterChef winner, a movie fanatic and a rabid New York Giants and Mets fan. New York born, Mo remains a New Yorker at heart, even after residing in Kansas City for over 25 years.
About Christina Rosenbach
Christina Rosenbach is the Chief Customer Officer at Fullpath, where she leads the post-sale customer experience across Program Management, Customer Success, Onboarding, Support, Digital Advertising, Data Strategy, and Enablement. With over 15 years of experience in the automotive industry, she has built customer-focused organizations that deliver measurable impact and long-term value.
Before joining Fullpath, Christina was Head of Customer Support at Cars Commerce, guiding teams through the operational integration of multiple acquisitions, and VP of Client Experience at Ansira. She also spent over seven years at CDK Global in leadership roles supporting some of the largest dealership groups in the country.
She holds a degree in Broadcast Journalism and Marketing from Central Michigan University, combining her passion for communication with her focus on strategy and execution. Outside of work, Christina enjoys biking, hiking, and spending time with her family.
The Digital Dealer 2026 Experience
#DDCE2026 is built to work for you, providing the perfect combination of access to solution providers, networking time, and high-impact sessions. As we continue to cultivate an essential learning experience, we’ve also tweaked a few things for this year’s show.
Our 20-minute Expo Hall talks no longer overlap, allowing you to get the most out of your time on the floor and ensuring you don’t have to choose between which insights you value the most. Last year’s 90-minute workshops have been slimmed down as attendees can now get hands-on experience in our 60-Minute Learning Labs as well as deeper knowledge in our 45-minute sessions.
With insight into advertising, AI, digital retail and more, Digital Dealer is built to deliver real discernable outcomes you can take right back to the dealership. Learn strategies to improve your customer retention, revitalize your service lane to grow fixed ops revenue and utilize social media to generate high-quality leads.
It isn’t just value for when you return home either. In 2025, attendees were able to start creating real business impact while still at Digital Dealer. Live dealership website audits, analysis of real dealership data stacks and hands-on creation of AI marketing workflows were all on offer. Dealers were formulating plans to improve profitability before they had even headed to the closing reception.
Register Today!
Secure your pass now to lock in the best rates and guarantee access to:
- Expert-Led Sessions: Actionable insights to solve all the biggest challenges your dealership is facing.
- Innovative Solutions: Dynamic tools on the show floor to help optimize operations.
- Real Meaningful Outcomes: Create real business impact to increase sales and improve profitability.
Register now and don’t miss out on a potentially transformative experience for your dealership this September!