Insights from James Kurtenbach, Director of Marketing, Schomp Automotive
In today’s dynamic automotive landscape, one tool can turbocharge your success: first-party data. Join James Kurtenbach, Director of Marketing at Schomp Automotive, as he takes the stage at Digital Dealer to unveil “Automotive Marketing’s 10 Commandments” – a humorous yet enlightening guide to leveraging your first-party data for optimal marketing results.
A Glimpse into Schomp Automotive’s Legacy
The narrative at Schomp Automotive is one of continual adaptation and growth. Since their inception in 1941, their commitment to customer service has remained paramount. They introduced the “One Price, One Person, One Hour” strategy in 1993, focusing on a hassle-free buying experience. This approach ensures customers receive undivided attention, with the promise of completing the entire buying process within an hour. As Director of Marketing, James has a hand in Schomp delivering world-class sales and service experiences to our customers.
The Value of First-Party Data
First-party data is the goldmine of information gathered from your customer base, subscribers, and website visitors. It’s valuable because it comes directly from your customers, providing genuine insights into their behavior and preferences.
As Kurtenbach aptly puts it, “Thou Shalt Worship One Metric.” Among the array of metrics in the automotive marketing world, one metric stands tall – customer-initiated opportunities in the CRM. This is the end-all-be-all that unites sales and marketing in a common language. It is the key metric that drives all performance metrics, including engagement, visits, and closing ratio.
Join us at booth 1203 at Digital Dealer to experience Kurtenbach’s witty and step-by-step exploration of the 10 Commandments presentation, focusing on the importance of understanding your first-party data and offering a comprehensive insight into data mining’s potential to innovate your marketing strategies.
A Dealer-Centric Experience with DriveCentric
The DriveCentric team is bringing a new type of focus and experience in the Digital Dealer expo hall; they aren’t focusing on showcasing products, but instead, catering the experience for the dealers. This shift offers an unparalleled platform for industry players to gain firsthand insights and strategies from experts, ensuring they’re equipped with actionable steps that can be immediately incorporated into their dealerships.
Over the three-day event, attendees will have the opportunity to learn from industry experts:
Jonathan Dawson will discuss Sellchology – a fusion of customer-focused selling and impact-focused leadership.
Colby Joyner of Cavendar Auto Group is set to engage the audience with real-world case studies, comedic anecdotes, and insights into evolving sales strategies.
Ashley Cavazos of DeMontrond Auto Group will discuss the transformative power of integrating AI into dealership operations.
Courtney Paschal of Street Toyota will address the forward-thinking strategies needed to navigate the changing workforce landscape in the automotive sector.
Christina Moser of Camp Chevrolet will share valuable insights into CRM management, emphasizing the importance of maintenance and consistent oversight.
John Luciano and David Meraz of Street Volkswagen of Amarillo will delve into inventive advertising, community ties, and a decade of achievements that allowed them to stand out in a truck-dominated state.
Networking & Knowledge
Break into an in-depth networking experience, an event within an event, all at the DriveCentric’s booth. The DriveCentric team promises not just to display but to impart knowledge, underscoring its dedication to uplifting the automotive industry and its contributors. We invite you to join us at Booth #1203.
