Burlington, Vt., August 6, 2020 — As the demand for home services rises among car buyers, an overwhelming majority of dealers have quickly adjusted to offer a variety of at-home conveniences. While dealers rapidly adopt the tools and adapt their sales processes to bring the showroom to the living room, a communication gap has surfaced. For every two consumers interested in at-home services like vehicle pick up or at-home service technician visits, only about one is aware that their dealership is offering them.[1] To address this gap, Dealer.com developed a customizable new widget that allows dealers to communicate their at-home capabilities to their customers at the most critical decision point in the online car buying journey today—the vehicle details page (VDP).
With more than half of customers still reluctant to visit a dealership as of late July, strategically promoting at-home alternatives on the VDP is one way give confidence to shoppers planning to delay their vehicle purchase.[2] Additionally, 30% of auto intenders selected at-home test drive/vehicle delivery as the best alternative to visiting a dealership.[3] The new customizable VDP widget allows every dealership to address its customers’ safety concerns, and ensure confidence in the car buying process in one easy step.
Dealers have adapted to the new preferences of millions of automotive consumers looking for contactless sales and service options in record time. The at-home services VDP widget is a simple but effective tool to support these efforts, close the communication gap with customers, and allow dealers’ hard work to pay off. Dealers interested in learning how to activate and customize this tool on their site can contact their Dealer.com Performance Manager. For more information visit https://www.dealer.com/insights/give-your-customers-confidence-in-the-car-buying-process.
About Dealer.com
Backed by unmatched expertise and unrivaled consumer behavior data, Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement, delivering over 43M unique visitors monthly across 15,000 plus Dealer.com websites. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with annual revenues of $21 billion. www.coxautoinc.com
[1] 2020 Cox Automotive COVID-19 Consumer Impact Study
[2] 2020 Cox Automotive COVID-19 Consumer Impact Study
[3] Google Survey, US; screening for consumer who plan to purchase a vehicle in the next 12 months
