If your dealership wants more website leads, more showroom traffic, and more sales, your online reputation is the best place to start. Today’s car buyers compare, evaluate, and judge your dealership long before they ever speak to your team. Every d

After years of cautious forecasting and adjusting to post-pandemic realities, dealers have signaled a firm shift in sentiment heading into 2026. The 2025 Kerrigan Dealer Survey, released by Kerrigan Advisors, revealed a measurable uptick in optimism

In an era of digital advertising, auto dealerships have become proficient at driving traffic to their digital front doors. Significant investments in online advertising and SEO are effective at making the phones ring. However, for many dealerships, a

2025 was a year of intense pressure for new-car buyers with affordability issues driving up prices across the board. Demand for new vehicles declined a bit, but there were still plenty of Americans willing to do whatever they needed to finance a new

Let me make a bold prediction: by the end of 2026, AI search won’t just be something forward-thinking dealers talk about—it’s going to be a common way car buyers start their shopping journey. That means how your dealership shows up in those AI-

Strategic transaction strengthens Protective Asset Protection’s market leadership and expands dealer wealth solutions across multiple vehicle sectors

The automotive retail industry is constantly evolving, and 2025 has brought significant shifts that demanded flexibility and strategic thinking. Despite several spikes and slowdowns throughout 2025 triggered by factors including newly imposed tariffs

As the automotive industry closes the books on 2025, the used car market is in a bit of a weird spot. According to the latest CARFAX Used Car Index, prices remain much higher compared to this time last year, yet recent data suggests a reduction in pr

Car buying has always been a neighborhood-driven experience. When someone decides it’s time for a new vehicle, they’re not browsing dealerships across the country—they’re looking for the best options close to home. And because most of those s