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Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Reciprocal Tariffs Reinstated by Appeals Court: Tariff Tracker
President Donald Trump’s 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to be in flux as automakers reevaluate their approach to the U.S. market. Some are shifting production […]
Recall Volume Remains Elevated as Voluntary Notices Create New Risks
Automotive recalls continue to be a critical issue affecting road safety and consumer trust. Over 28 million passenger vehicles, light trucks, and vans were affected by recalls in 2024, with 505 campaigns labeled as “high-risk,” according to Recall Masters’ 2024 Automotive Recall Report. This includes both 445 federally mandated recalls from the National Highway Traffic […]
Winning the Trade-In Game: Strategies for Today’s Dealerships
A great trade-in experience doesn’t just close a deal — it opens the door to long-term loyalty and valuable referrals. It’s a key moment that shapes how customers perceive your dealership during the transaction. When the process is fair, transparent, and efficient, it builds the kind of trust that brings customers back and turns them […]
Goodyear’s SightLine Technology Joins SDVerse, Expanding Software-Defined Vehicle Offerings
Goodyear is making the leap into the software-defined vehicle (SDV) space with its SightLine tire intelligence software. The tire company revealed its partnership with SDVerse™, a leading business-to-business marketplace for vehicle software solutions, where it will promote its suite of intelligence offerings. This collaboration positions Goodyear’s state-of-the-art technology at the forefront of automotive innovation, underscoring […]
Key Takeaways from the Q1 2025 Automotive Market Report
The first quarter of 2025 opened with a mix of optimism and uncertainty for the automotive industry. While March delivered a sharp 19 percent rebound in new vehicle sales — largely driven by consumers rushing to purchase ahead of tariff price adjustments — the earlier months of the quarter were marked by a slight decline. […]
Auto Dealership Market Resilient Despite Tariff Challenges
The auto dealership buy/sell market experienced a 15 percent decline in activity during Q1 according to the Kerrigan Advisors First Quarter 2025 Blue Sky Report. The dip was largely due to uncertainties surrounding the Trump administration’s auto tariffs. There were 94 transactions completed in the first quarter, down from 109 in the same period last […]
Don’t Settle for Automatic Warranty Labor Rate Increases: A Smarter, More Profitable Alternative
As inflation impacts every corner of the retail automotive industry, many manufacturers continue to offer dealers CPI-based programs to automatically increase their warranty labor reimbursement rates each year. At first glance, these CPI (Consumer Price Index) programs seem like an enticing offer. After all, the programs provide annual increases tied to inflation and relieve the […]
Cox Dealer Sentiment Index Down with Concerns About the Economy, Tariffs Growing
Despite a strong sales finish to the first quarter of the year, dealer market sentiment has taken a slight dip according to the Q2 2025 Cox Automotive Dealer Sentiment Index (CADSI). The current market index stands at 42, down from 44 in Q1. A score below 50 indicates that more dealers view the market as […]
Mastering the Car-Buying Journey: A Dealership’s Guide to Winning Customers
The car-buying journey spans from discovery to purchase and beyond, shaping trust and long-term loyalty. Each stage includes key touchpoints that dealerships must strategically align to engage and guide customers effectively. In this article, we’ll break down every journey stage and share proven strategies to attract, convert, and retain customers. Research and Consideration: The First […]
