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Insights
What Makes a Dealership Brand Unforgettable
In an age where most buyers begin their journey online, your brand makes the first—and often the most lasting—impression. It’s the feeling customers get before they ever step foot in…
Marketing
Half of Gen Z Car Buyers Made Their Last Purchase Online
The automotive showroom floor has effectively moved to the smartphone screen, according to a comprehensive new study released by Snapchat in partnership with Havas and Alter Agents. The research surveyed…
Dealer News
How AI Tools Are Transforming Automotive Dealerships in 2025
The automotive industry is undergoing a rapid transformation, and artificial intelligence (AI) is at the forefront of this evolution. Dealerships are increasingly integrating AI tools to streamline operations, enhance customer…
Leadership
Car Buying “Ease of Purchase” Score Hits All-Time Low in November
A new report from CDK has revealed a startling decline in customer satisfaction with the car buying process, as the overall “Ease of Purchase” score plummeted to an all-time low…
Dealer News
Advance Automotive to Launch Catalyst IQ, a Marketing Tech Agency Fueled by Real-Time Data, Artificial Intelligence and Human Insights
Catalyst IQ Combines Existing Advance Automotive Companies Adpearance, Fox Dealer, Search Optics, and ZeroSum to Supercharge Dealer Marketing and Advertising
Press Releases
Dealer Sentiment Plummets to Pandemic-Era Lows as Economic Headwinds Mount
U.S. auto dealer sentiment has fallen to its lowest point since the height of the global pandemic, as a confluence of economic uncertainty, weak consumer confidence, and rising costs casts…
Dealer News
10 Strategies Separating High-Performing Dealership Websites from the Pack
Long before a shopper submits a lead, schedules a test drive, or walks on to your lot, they’ve already formed an impression of your dealership. How is this possible? Because…
Marketing
F&I in the New Age of Affordability: A Dealer’s 2026 Strategy Guide
The automotive industry in 2025 was defined not by a single dominant trend, but by a complex interplay of affordability crises, global trade adjustments, and a bifurcated consumer market. For…
Sales and Finance
Fall Overtakes Winter as Most Dangerous Driving Season: CARFAX
While many drivers brace for icy roads and snowstorms, new data reveals that the most dangerous season for vehicle accidents in the majority of the U.S. has actually already passed.…
Dealer News
