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Insights
Your Buyer Made Up Their Mind at 10:47 PM. Were You There?
At 10:47 PM, a buyer is sitting on the couch after dinner. The house is quiet. The laptop is open. Three tabs are running side by side: one for inventory,…
Leadership
Dealership Digital Advertising is Working Better Than Ever
Dealerships across the country are getting more from their digital ad budgets, not by spending more, but by spending smarter. Fullpath’s April 2026 Auto Intelligence Index—drawn from its Customer Data…
Dealer News
Kelley Blue Book Report: New-Vehicle Price Increases Moderate in May, Incentive Spending Grows
ATLANTA, June 10, 2026 – New-vehicle prices moderated slightly in May and incentive spending grew, according to data released today by Kelley Blue Book, a Cox Automotive brand. The average transaction price (ATP) for a new vehicle purchased in May declined from April and rose a mild 1.2% year over year, the…
Press Releases
CARFAX: Top 10 Vehicles Targeted by Recent Catalytic Converters Thefts
Law enforcement warns there may be a surge in converter thefts stemming from increased value
Press Releases
Why Today’s White Label Providers Are Driving the Automotive Industry’s Biggest Operational Decisions
Think about the last time you filed a roadside claim through your insurer. Or watched a customer walk out of the F&I office with a tire and wheel protection product.…
Leadership
Ranking #1 on Google Won’t Matter If AI Doesn’t Trust Your Dealership—The Search Marketing Shift
Traditionally, automotive search marketing was built around a relatively simple objective: win visibility. Meaning every dealership had the same goals. Rank higher. Buy the right keywords. Capture traffic. Generate leads.…
Marketing
Why AI Regulation is Now the Industry’s Responsibility
Lenders and dealer partners, it’s time for the industry to step forward. The federal government has officially passed the baton, and the financial services industry now bears primary responsibility for…
Leadership
The Hidden Cost of Slow Dealership Websites in 2026
In 2026, website speed is a critical revenue variable no dealership can afford to ignore. If a dealer’s website has slow load times, it means their potential buyers are getting…
Marketing
F&I Modernization Needs a Stronger Data Foundation
When it comes to customer facing dealership technology, innovation has moved fast. New tools such as digital retailing, online credit applications, remote trade-in, and e-contracting have fundamentally changed the car…
Leadership
