What dealers expect from their marketing agency vs. what they actually receive.
Rob Stoesser, a true business strategist, has worked in almost every facet of the automotive industry. He sees an existential crisis that must be addressed when it comes to the marketing of a dealership: There are many dealers out there who are less than pleased with how their digital vendors manage their accounts. So let’s look at the issue from all sides – and warning, there may be “something you need to know about you” in the conversation too. Bringing hard truth and pure reasoning to counterbalance Stoesser’s tirade against the status quo will be Laurie O’Brien, Vice President of Client Services at C-4 Analytics. Laurie’s years of agency experience and industry depth of knowledge will come shining through as we dig into the realities of “what dealers expect vs what they actually receive” in this industry.
Primary Learning Objectives:
- Find out why there may be a gap between your expectations and your vendor’s abilities
- You get what you pay for – fact or fiction?
- Analyze business models to truly understand your goals vs. your vendor’s goals
Webinar sponsored by C-4 Analytics
Speakers:
Rob Stoesser
Vice President, OEM @ C-4 Analytics
Rob Stoesser brings a comprehensive knowledge of and sincere passion for the automotive industry to C-4 Analytics, where he serves as Vice President, OEM. Rob has explored and excelled in many facets of the automotive world for the better part of three decades, working directly with and for dealerships, vendors and manufacturers from around the world.
Laurie O'Brien
Vice President of Client Services @ C-4 Analytics
Laurie serves as Vice President of Client Services for C-4 Analytics. Over the last seven years Laurie has helped grow C-4 from 50 employees and 200 clients to 200 employees and 600 clients. The client services department, that she co-manages, directly services C-4’s 600 clients and is ultimately responsible for the health and retention of each of them.
