In this informative 60-minute webinar, industry experts Heath Emerson, Digital Retailing Manager at NETSOL Technologies, Inc., will explore the critical role of information security in building consumer trust within the automotive digital retailing landscape. With recent events highlighting the vulnerabilities in dealership systems, the need for robust cybersecurity measures has never been more evident.

The session will provide a comprehensive understanding of consumer concerns regarding online transactions, the impact of data breaches on trust, and practical steps dealerships can take to enhance their security posture. Attendees will gain valuable insights into fostering a trust-building culture, implementing key security measures, and effectively communicating with customers to improve their awareness and trust of digital tools. The webinar will also feature a case study on recent issues, discussing its operational disruption and lessons learned to prevent similar incidents in the future.

Learning Objectives:

• Understand consumer concerns about online transactions and the impact of data breaches on trust.
• Learn actionable steps to improve dealership security and foster a trust-building culture.
• Gain insights into key cybersecurity measures and their benefits for both dealerships and customers.
• Discover effective communication strategies to reassure customers about data protection.
• Analyze recent case study to understand its operational impacts and preventative measures for future security breaches.

This session is designed to equip automotive retail dealership professionals with the knowledge and tools needed to enhance customer trust, improve the utilization of digital retailing tools, and drive sales profitability while delivering excellent customer experiences.