7 tips on how to be found in a post-search world, according to Search Engine Watch.
Increasingly, people are finding things, getting directions, and connecting with the wisdom of the Internet via Siri and other apps on their smartphones. This begs the question: what’s the future of SEO when people are connecting to information via intelligent agents and apps as opposed to search engines?
How can we as marketers and SEOs adapt to this change in user behavior to make sure our products, brands, and information is discoverable via non-search (i.e., not involving a visit to Google.com) interaction?