Nashville, TN – Dataium, the largest aggregator of in market automotive shopper behavior, and HookLogic, the industry leader in understanding and influencing shopper decisions to Win the Moment of Truth™, today released the initial results of their partnership, introduced in fourth quarter of 2012. A combination of Dataium’s contextual behavior analysis and Hooklogic’s targeting incentives, resulted in redemption rates above 30 percent. Based on the high performance of the combined offering, the integration between the partners will be expanded in to further increase results.
During the first three months of integration, the Dataium-HookLogic program delivered customized incentives to roughly 25 percent of the 150,000 lead submissions representing 70 participating dealers. The incentives were primarily targeted to shoppers typically considered inactive or no longer in the market for a vehicle, resulting in significant incremental sales for dealers.
According to Jason Ezell, President of Dataium LLC “Data is only good when it’s actionable. HookLogic is a perfect example of how to take data and turn it into showroom traffic.” He added, “By better aligning consumer interest with the sales process, HookLogic has quickly become an industry leader. The initial results were excellent and tighter integration will deliver even greater results.”
David Metter, President of Automotive for HookLogic, stated, “This test and partnership is further validation that when you execute based on big data, great things happen. Dataium’s unique data set allows us to target a dealer’s older leads, typically 31-60 days after submission, and then use consumer intent to better align our offers with current consumer interests, and deliver a more productive shopping experience for the consumer and dealer. Because this customer has shown high intent to buy, it allows the dealer to align messaging, offer, and timing to better meet consumer need, thus influencing the customer to choose their dealership. Our solutions and data prove that happens.”
About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection and reporting technology; VisiCogn® Knowledge Center, and is also known for its ASI™ index. For more information, visit www.dataium.com, email: [email protected], or call 877-896-DATA (3282).
About HookLogic’s Solutions for the Auto Industry
HookLogic is the industry leader for understanding and influencing shopper decisions to Win the Moment of Truth™. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include many of the top 10 dealer groups, DCH, MileOne, Jim Ellis, Jeff Wyler, Germain Motor Cars, Suburban Collection, Acton Toyota, OEM, agencies, and vendor partners. Learn more at www.lead2show.com.
