4 ways to create a better website experience, according to Search Engine Watch.
Your site may “look good” but be a failure when it comes to SEO, usability, or conversions. Looks don’t matter to those of us who pay attention to analytics and know the benefits of organic visitors.
While this post has the overtone of usability of conversion optimization, it’s also important to think about the search engines. After all, search engines use the site too, don’t they? Like users, search engines crawling the website must understand it.