Trending Auto Retail News
Sales Velocity Dramatically Increases – up to 77% – for Dealers Adopting Inventory Syndication and Deep Linking Technologies
LotLinx, developers of the auto industry’s first deep-linking technology platform, today confirmed that the LotLinx Vehicle Display Network, a VIN-specific inventory advertising technology that deep links consumers shopping on over 125 automotive search sites directly...
DMEautomotive Introduces First Mobile Wallet Marketing Program for Auto Dealers
DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched DMEautomotive Mobile Rewards, a mobile marketing platform which allows dealerships to drive traffic to showrooms and service drives alike by leveraging the exploding...
Why January Is a Great Time to Buy a Used Car
Why January is a great time to buy a used car, according to The Street. U.S. auto dealers just recorded their best December new-car sales in six years -- making January a great time to buy used vehicles as firms scramble to unload all of the trade-ins they just took...
The Secret to Delighting Customers? Put Employees First
The secret to delighting customers, according to the Disney Institute. What motivates employees to go above and beyond the call of duty to provide this kind of a memorable customer experience? It’s not magic, but method. The theme park team didn’t consult a script or...
It’s a Done Deal: Fiat Now Owns Chrysler
Fiat now owns Chrysler, according to USA Today. It's a done deal. Fiat now owns all of Chrysler. Italian automaker Fiat's subsidiary, Fiat North America, today completed the previously announced acquisition of the 41.46% stake in Chrysler Group that it did not already...
Cobalt and Edmunds.com Partner to Provide the Industry’s First Comprehensive View into Online Automotive Shopper Behavior
Cobalt, a business unit of ADP Dealer Services, Inc. (a division of ADP®) and the global leader in digital solutions for automotive manufacturers and their dealer networks, and Edmunds.com, the premier car shopping destination, today announced a strategic partnership...
Equifax Reports Strongest Auto Origination Volume in Eight Years
The latest Equifax National Consumer Credit Trends Report indicates that the automobile lending sector continues to thrive. From January-October 2013, the total number of new auto loans originated was 20.2 million, totaling $405.2 billion and representing the highest...
10 SEO Predictions for 2014
10 SEO predictions for 2014, from SocialMedia Today. Last year, search engine optimization (SEO) gurus rode a wild roller coaster of change as Google updated a slew of search engine algorithms. New and exciting algorithm changes are expected for 2014, but one staple...
7 Things to Include in Your Brand’s Social Media Strategy
7 things to include in your brand's social media strategy, according to ClickZ. It’s a new year and I’m excited to see what brands will do on social media platforms in 2014. From amazing campaigns and content to crises, no doubt brands will again show us the good, the...
What Marketers Need to Know About In-car Ads
What marketers need to know about in-car ads, according to Connected Cars Blog. CONNECTED CARS ARE MAKING ROOM FOR STREAMING AUDIO SERVICES As vehicles evolve and become more intelligent and connected, the opportunity for marketers to explore in-car ads is exploding....
Getting More Business from Defunct Brands: A Three-step Strategy for Automotive Marketers
A three-step strategy for automotive marketers, according to DataMYX. Due to brand discontinuation and companies exiting the U.S. market, a number of automobile brands have disappeared from the marketplace over the past few years. But these brands still have many...
10 Social Media Marketing Solutions for Small Businesses
10 social media marketing solutions for small businesses, from Business News Daily. Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. Although social media platforms offer their own marketing...
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