Trending Auto Retail News
Outsell Launches Outsell Social 2.0: New Solution Helps Auto Dealers Manage Their Online Reputation and Social Media Presence
With 3 out of 4 car buyers influenced by online reviews, reputation and social media management has become a must-have for auto dealers. Minneapolis, MN –March 18, 2015–Outsell (www.outsell.com), a digital marketing Software-as-a-Service (SaaS) company that is...
The 5 People You Need In Your Digital Marketing Dream Team
The 5 People You Need In Your Digital Marketing Dream Team, from Small Business Trends. When you first get started in business, you and maybe one or two other people wear all the hats. Not only are you the owner of your business, you’re its accountant, IT manager,...
The Internet’s Evolution to Authenticity: SEO vs Content Marketing
The Internet’s Evolution to Authenticity: SEO vs Content Marketing, from Social Media Today. The word on the “industry” street is that authentic people, and authentic writing, have finally come into vogue. According to Ad Age Magazine, companies (and recruiters alike)...
4 Insightful Tips to Market your Products Uniquely
4 Insightful Tips to Market your Products Uniquely, from LiveAdmins. Coming up with a marketing strategy that is cost efficient and result oriented may seem like a complicated task, however if you are well aware of the psychology of your target audience and latest...
Social Selling: You Can’t Turn a No into a Yes Without a Maybe In Between
Social Selling: You Can’t Turn a No into a Yes Without a Maybe In Between, from Kruse Control Inc. The path to the sale has many twists and turns. It’s not always easy to determine where and when you can provide the most value to your target customers along that road....
Edmunds Accelerates Engagement With SMS Marketing
Edmunds Accelerates Engagement With SMS Marketing, from Retail Touch Points. Although mobile-optimized sites and apps can help brands successfully engage with smartphone users, Short Message Service (SMS), or text message marketing can help organizations connect with...
The Death of 6 Models in 2014: What Auto Dealers Can Learn
The new year is always about “out with the old and in with the new,” and that’s no different for car manufacturers or auto dealerships. As the world economy continues its recovery following the 2008 financial crisis, manufacturers are looking to trim their lines to...
Northern Ohio Honda Dealers Out-Smarting Competitors with a Smaller Budget
For years, American Honda did not mandate the formation of tier 2 marketing associations and instead only supported the groups that formed voluntarily. About two years ago, that changed. Honda now pools 1 percent per car into association funding and forces all Honda...
An Exclusive Interview with Richard Abajian of Findlay Toyota
It's hard to imagine the Findlay Automotive Group os a single store selling two brands. But that's what it was from 1961 through the mid-eighties. Today, the group includes 28 different locations selling 26 different brands and is one of the top selling groups in the...
Yamaha adds Build Your Own accessory site for new Wolverine
Yamaha adds Build Your Own accessory site for new Wolverine, from Dealernews.com. CYPRESS, Calif. - Yamaha continues its focus on personalization, announcing a new Build Your Own website for its 2016 Wolverine R-Spec performance side-by-side, a unit that already has...
Self-driving car will make trip from San Francisco to New York City
Self-driving car will make trip from San Francisco to New York City, from Mashable. It's all of the road trip and none of the driving — at least, not by a human. An autonomous car, developed by Michigan-based Delphi Automotive, will begin a 3,500-mile trip across the...
Dealership Performance CRM integrates with Lightspeed
Dealership Performance CRM integrates with Lightspeed, from Globe Newswire. Portland, Oregon, March 10, 2015 (GLOBE NEWSWIRE) -- Dealership Performance CRM, a company of industry experts in CRM management for dealerships, now has data integration with LightspeedNXT...
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