Trending Auto Retail News
10,000 likes mean nothing if your sales floor is empty
Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front of exactly the right audience. Think about it this way – what is every single person doing...
3 Reasons WHY you should care about the Real Market Value (RMV) of your customers
At the upcoming DD18 in Tampa, I will be sharing why the Real Market Value (RMV) should decide your advertising – otherwise, you are wasting or sabotaging your marketing efforts. The RMV should also affect your pay plans – otherwise, your pay plan is not incentivizing...
The Exit to the Sale: It’s No Longer a Road
The Road to the Sale is dead. This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of steps is no longer realistic. If the average prospect told us how they would like to buy rather than be sold, I highly...
Video is like inventory, it’s all about the mix!
For most dealers, video is the missing ingredient for increasing conversions. Our session begins with strategy and then shifts to tactical planning. Most consumers wait until the last week to choose a vehicle--imagine how hard it is for them to then quickly choose a...
A Picture is Worth a Thousand VDP Views.
In early 2012, based on years of work with the biggest 3rd party listings sites as a technology vendor, it became clear to us that the Vehicle Detail Page (VDP) was not only the most important page on 3rd party sites, it is the most important part of a dealers...
Toyota Dealership Uses Strong Digital Strategy to Overcome Challenging Geographic Location
When General Manager Tim Van Binsbergen arrived in 2005, he realized that the store had a unique marketing challenge: the location was relatively isolated, not easily accessible or visible from the freeway, and it did not sit on a traditional “dealer row” where the...
Exposure To Closure
We need more leads, we aren’t selling enough, call the ad gal, or get on the net and find some leads, change the key words, fire the SEO, who now is like the SOB… because your techie person won’t call you back and has you on their spam list now. Have you ever said...
The Practices Of The Very Best Automotive Service Managers
My lengthy career in consulting, training, management, dealership ownership, and speaking engagements has taken me around the world, including visits to hundreds of dealerships here and abroad. It has, to say the least, been enlightening. At this point, I am at the...
Keys to Converting Online & Phone Traffic… Do you have the Personality?
Great technology alone only delivers BAD service FASTER! Learn how GOOD processes with the RIGHT people trained well, SELL! Your personality is the biggest determining factor (or detriment!) to your success… This presentation will condense 15 years of research,...
Dominate Digital: How to Create an Engaging “Digital Showroom” Experience
Join PureCars’ National Director of Enterprise Accounts, Don Mullen for an unforgettable session on how to target, engage, and influence buyers throughout each phase of their digital decision making process. This session will cover engagement strategies to maximize...
Refining Your Sales Funnel to Move More Cars
Focus on Converting Website Visitors to Leads to Drive More Dollars to Your Bottom Line During the DD18 Digital Dealer Session, Devin Daly will review the importance of creating an engaging, conversion focused website that drives greater advertising performance, more...
Is Social Media Being Used Properly to Sell Cars?
How to Sell in the Mobile World The face of social media is changing for car dealerships. It’s no longer a market of Tweets and Tags, and automotive dealers need to shift into high gear if they expect to sell cars online. A few years ago, Twitter and Facebook were...
Join us for Digital Dealer Las Vegas 2021