Trending Auto Retail News
The Power of Service Drive Advertising!
In response to one of my previous articles for this magazine, I received an e-mail from a GM dealer thanking me for adding a minimum of five additional sales a month directly attributable to service
Your DMS and Data Diets
Why spend thousands trying to get a new customer instead of retaining the ones you already have? This is the reasoning behind CRM and Equity Mining software. You could apply the same logic to
The Immense Organizational Benefit of an RFQ
The Purchasing and Spend Management profession is filled with acronyms and my own business has even added to that list. We forget sometimes when we are talking with others that they may not know
Leadership Fuel for Your Successful Growth
Successfully influencing your store’s employees’ view of the importance in adopting and following processes in order to develop positive growth potential is one of the most valuable investments
Dealership Employees & Compliancy
News broke recently about 5 dealership employees that were arrested and face federal charges of conspiracy, bank fraud, wire fraud, and aggravated identity-theft. This brings the total to 8 employees
New Vehicle Inventory Management Best Practices
It’s sometimes startling to see the disparity in the ways dealers manage their new and used vehicle inventories. As a dealer recently put it, “I have $1.4 million in used vehicle inventory, and we pay attention
DealerSocket Unveils Mobile CRM Enhancements plus Details on Forthcoming Full-Scale, Integrated Platform for BHPH and Independent Dealers
The company will provide a sneak peek of iDMS and the latest Independent dealership technology at the NABD Annual Conference, May 24-26 in Las Vegas
Wyper, "Tinder For Cars," Takes The Pain Out Of Car Shopping
Wyper, best described as “Tinder for Cars,” is putting the mobile car shopping experience in the fast lane with the first-of-its-kind swipeable mobile search application for buying and selling vehicles
How to Use Digital Marketing to Attract More Leads
Given the meteoric rise of social media, viral marketing, and social commerce over the last few years, it’s safe to say that digital marketing has officially reached maturity. And this trend is only
How to Create Emotionally Appealing Inventory Videos
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way
Ransomware Attacks on the Rise: What Every Dealer Needs to Know
Imagine coming into work one day, firing up your computer and seeing the following message pop up onto your screen: Your files have been encrypted by TeslaCrypt. Your documents, photos,
The Psychology of CPO
While Tyler is ready to agree to the terms, Sloan is worried about what’ll happen if the vehicle breaks down suddenly and she is stuck on the side of the highway. They both work and are making ends meet
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