Trending Auto Retail News
Training That Wasn’t
Have you ever really trained your people? I don’t mean some of this stuff out on the market that is purported to be training; I mean really training.
![Think Tank Tuesday : Pink is Not a Marketing Strategy [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/12/ThinkTankTuesday-Header-120716-400x250.png)
Think Tank Tuesday : Pink is Not a Marketing Strategy [VIDEO]
Pink is Not a Marketing Strategy. Don’t make these marketing mistakes!
Your Strategic Plan for Increasing CPO Sales
New-car sales may have plateaued, but the flood of off-lease vehicles flowing into dealerships offers tremendous opportunity for dealers prepared to market, merchandise, and sell them strategically.
This Week in Social Media News: Week of December 5, 2016
Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create Moments on their mobile devices.
Reliability Could Be Your Dealership’s Downfall
Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals
Using Psychology to Unlock Service Sales
Did you know that regular service customers are 86% more likely to purchase their next vehicle from their servicing dealer and that a 5% increase in service retention yields a 25% increase
See the Possibility Not The Problem
Best of the Season to all. I truly enjoy this time of year as it relates to family gatherings conjuring up memories of Christmas past and social get-togethers sharing the pure spirit of the Season.
Innovate to Dominate the Market
Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm. Why? Because they know that to edge out the competition and capture
![Hard Facts: How to Advertise Through Facebook Live [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/12/HardFacts-Header-120516-400x250.png)
Hard Facts: How to Advertise Through Facebook Live [VIDEO]
Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
Auto/Mate Names Patrick Reilly as New Head of Marketing
Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team as the new Head of Marketing. Reilly brings more than 25 years professional experience in marketing research, advertising,
Is the Answer to Digital Transformation Buried Within Ourselves?
Humans are hard-wired to seek pleasure and avoid pain. Change doesn’t fall under either of those columns. Digital transformation (the reinvention of an organization through the use of
When Asked to Choose, 54% of Marketers Chose Facebook
Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources.
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