Trending Auto Retail News
Video Pre-Roll Ads Drive Sales Lift
According to Google and Millward Brown “online video is the #1 ad format to discover and consider a new brand.” Online video is exploding and expected to grow from $9.9B in 2016 to over $28B in 2020.
![Hard Facts: How to Use YouTube Director [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/12/HardFacts-Header-122316-400x250.png)
Hard Facts: How to Use YouTube Director [VIDEO]
So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video?
The Best Time to React to a Downturn Is Before It Hits
Issues outside of your control can hamper even the most effective marketing initiatives. While it’s a frustrating dynamic, it’s one that every marketer is likely to experience at some point.
New Study by VinSolutions and DealerKnows Shows How Effective CRM Usage Impacts Dealership Performance
A recent study co-released by VinSolutions and DealerKnows provides new insight into the automotive industry’s overall CRM usage and its effect on dealership performance
Inflatable Gorillas or Videos?
Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional
Don’t Let Anxiety Stop You From Selling Accessories and Earning Big Profits
According to the survey, dealers worry that vehicle sales will suffer due to the additional cost of accessories, and the dealers who opt out of accessories sales altogether claim
The Big Easy Survival Guide for NADA100 Chapter 2: What to Know Before You Go
So you’re all signed up to go to NADA100 and you’re counting down to January 26? (If you missed that whole registration thing, go HERE!)
![Think Tank Tuesday : The 3 Biggest Challenges of Facebook Live [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/12/ThinkTankTuesday-Header-122016-400x250.png)
Think Tank Tuesday : The 3 Biggest Challenges of Facebook Live [VIDEO]
What’s the “right” way to use Facebook Live? From analytics to getting more reach, Brad and Nicole have all your Facebook Live questions answered.
This Week in Social Media News: Week of December 19, 2016
Instagram just announced they will be releasing a new Live Video feature to all U.S. users within the next few days. This new feature will allow users to go live instantly through
Surprise and Delight EVERYONE, Customer or Not!
What would you do if a customer was injured at your dealership and you were at fault? I don’t mean serious injury or anything like that. Perhaps just a bump or scrape? Most businesses would apologize or,
Puttin’ On the Ritz
I was on a trip to New York and met up with a friend of mine (full disclosure: also a happy customer) Richard Hesse, the Dealer Principal at Mercedes-Benz of Nanuet. He has a simple mantra
Connected to the Max: Consumers Want Personalization
We live in a world of empowered consumers. They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs
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