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Trending Auto Retail News

The Habits of Highly Successful Dealers

The Habits of Highly Successful Dealers

The Habits of Highly Successful Dealers A tug-of-war exists in the car-buying process. Today’s car buyer seeks to maintain control of the process, using information and technology to help them with each decision. On the same token, dealers also want to maintain...

20 Things I’d Do Immediately If I Bought Your Dealership

20 Things I’d Do Immediately If I Bought Your Dealership

20 Things I'd Do Immediately If I Bought Your Dealership Through the years, Jim Ziegler has a reputation for growing dealerships to the ‘Big Numbers.’ In this presentation, Ziegler itemizes more than 20 things he would change if he took over your dealership. What...

$99B Opportunity in Fixed Ops

$99B Opportunity in Fixed Ops

$99B Opportunity in Fixed Ops 64% of dealers identify customer retention as their primary business concern, and 94% of dealer personnel believe the service experience is more important than the service itself. Yet franchised dealers provide less than 33% of service...

The Wonderful World of Local SEO — Part 2

The Wonderful World of Local SEO — Part 2

Tune in next Week for the Wonderful World of Local SEO -- Part 2 Local Search expert Greg Gifford, who speaks internationally at both automotive and SEO conferences, will dive deep into Local SEO in this in-depth, two-hour session. He’ll share the latest tips and...

How to Accurately Measure and Track your Customer’s Full Journey

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data weighted and reported by an unbiased third party. In this blog, I wanted to take this conversation to the next level by...

Why Few Consumers Bring Vehicles into Dealerships for Recall Work

Why Few Consumers Bring Vehicles into Dealerships for Recall Work

With more than 63 million vehicles with open recalls currently on US roads and highways, you would assume that consumers would make recall repairs a priority. So why are consumers so apprehensive to repair those recalls at the dealership? As a dealership professional,...

What to Do If Your DMS Is Sold

What to Do If Your DMS Is Sold

Chinese philosopher Lao Tzu said, “If you do not change direction, you may end up where you are heading.” For many dealerships on the Auto/Mate DMS, they are heading towards being a client of DMS giant CDK. Although the deal requires regulatory approval, this brings...

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