Trending Auto Retail News
Study Shows Lead Response Practices Fall Way Short
Recently, my company conducted a mystery shopping study to gauge the status of dealer responses to customer price quote requests. Brace yourself, here are the results: Twelve percent of leads received no response—not even an auto responder. Fifty-eight percent...
‘Help Me’
Hello gang, welcome to spring. Jim Ziegler and I started out writing in the first issue of Dealer magazine and I’m proud to say that I’ve been with you every issue since. But, there comes a time in everybody’s life when they need a little help from their friends. In...
Believe It or Not, Congress Got It Right
We were nervous last year. The long-anticipated sunset provisions of George W.’s 2001 income and estate tax reform were coming into play and there was no telling how it would end up. All of us who were involved in business succession planning believed that we were...
PSCars.com Offers ‘Practical System’ to Change Online Vehicle Buying
An old saying goes, “Necessity is the mother of all invention.” It’s an apt description for the development of PSCars.com, a new online vehicle shopping platform that seeks to transform online vehicle shopping and purchasing experiences for the benefit of both...
Justin Brun, e-Commerce Manager & Ben Koller, Internet Sales Manager, Acton Toyota
Justin Brun, e-commerce manager, and Ben Koller, Internet sales manager, for Acton Toyota in Littleton, MA can stand up and take a bow for spectacular results in online reputation management. Acton Toyota takes 1st place in the number of reviews on DealerRater.com,...
Greg Goodwin, Kuni Automotive Group
Greg Goodwin took over as the president and CEO of the Kuni Automotive Group in 1999 when founder Wayne Kuni retired. The group began in 1970 with the opening of Kuni Cadillac in Beaverton, OR. It’s grown to 11 dealerships with 14 franchises and is one of the top...
Interview with Greg Goodwin, Kuni Automotive Group
Greg Goodwin took over as the president and CEO of the Kuni Automotive Group in 1999 when founder Wayne Kuni retired. The group began in 1970 with the opening of Kuni Cadillac in Beaverton, OR. It’s grown to 11 dealerships with 14 franchises and is one of the top...
Interview with Justin Brun, e-Commerce Manager & Ben Koller, Internet Sales Manager, Acton Toyota
Justin Brun, e-commerce manager, and Ben Koller, Internet sales manager, for Acton Toyota in Littleton, MA can stand up and take a bow for spectacular results in online reputation management. Acton Toyota takes 1st place in the number of reviews on DealerRater.com,...
Keeping in Touch with Customers
How many email addresses do you have in your DMS database? Most have less than 25%. You might want to do a count today to see what progress you’ve made collecting email addresses. What if you needed to tell all your customers about a rebate that was expiring next...
Sales Call Conversion: How to get Appointments to Show!
The 10th Digital Dealer Conference & Exposition in Orlando last month was the best ever. One major concern though: I still hear way too many dealers and partners say, “We can’t handle the calls.” Yes you can! Train everyone to “humanize” and differentiate more...
Customer Review Sites are Expanding the Reach for Word of Mouth Marketing
Do you really know what your customers think about your business? In a previous article, I spoke about the growth of social networks like Facebook and Twitter as key venues consumers use to share feedback about your dealership. With over 50 million tweets each day and...
The Most Important Factors to Guarantee Internet Sales Success
Heavy title, I know. As those of you who attended last month’s 10th Digital Dealer Conference and Exposition might remember, David Kain and I recently completed a nearly year-long study on what truly separates successful Internet dealers from the rest of the herd. The...
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