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Trending Auto Retail News

The New Playing Field: Today’s Women’s Market

Salesperson Rick escorts prospective customer Sandra to the door and shakes her hand then turns back to his office. Rick (to himself): “That went great. I managed to hit every selling point and ask all the important questions. I’m sure she’s confident that we’ve got...

Research is Increasingly Important!

Two years ago I wrote an article on the importance of local dealer research, and why “throwing your advertising budget dollars against the wall,” hoping some of it will stick just won’t work anymore.  Well, of course it might work, but certainly not with any...

At Least One Manufacturer is Demonstrating Honesty

I wrote in last month’s column that the expected limited availability of vehicles across all linemakes, and in particular Japanese manufacturers, was going to be serious concern on several fronts. At this writing, Toyota’s production is currently down by 48%, Honda by...

Cancer is to be Cured, not Contemplated!

When teaching on the subject of building a high performance culture, I begin my class by sharing with the attendees these six facts concerning business cultures: You can’t change behaviors or results in an organization by changing its vision. Rather, you change...

Dealer.com Opens Renovated Office Expansion

Burlington, VT ??? Dealer.com, the global leader in online marketing solutions for the automotive industry, today unveiled a 70,000-square foot addition to its current office space, bringing the total office size to 135,000-square feet.  The expansion is located...

Cadillac Unveils New Luxury Design for Dealerships

DETROIT ??? Cadillac is rolling out a new, modern design for its dealerships as part of the brand???s ???Defining Moments??? customer service initiative. Designed by Gensler architects and Cadillac designers, the new showroom layout features open, well-lit displays...

Toyota Forecast Down for The Year

Today, Toyota Motor Company announced the automaker???s forecast for the fiscal year ending March 31, 2012. According to Bloomberg, Toyota is forecasting a 31% decline in profit for the full-year, mostly due to the devastating earthquake and tsunami that hit Japan in...

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