Trending Auto Retail News
Consumers in Driver’s Seat on New Social Media Ford F-150 EcoBoost Challenge
DEARBORN, Mich. -- The Ford F-150 EcoBoost Challenge kicks off this week on Facebook, with drivers in eight cities putting EcoBoost®-equipped Ford F-150s to the test – in fuel efficiency challenge and community projects Winning driver receives a year's supply of free...
Study: 14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011
RESTON, VA - comScore, Inc., a leader in measuring the digital world, released results of a study on mobile QR code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is...
GM Announces Cadillac Volt
DETROIT – The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR. Development of the ELR is just underway, so details on performance,...
Digital Marketing Director Uncovers the Importance of Social, Mobile and Video
Want to dominate your local market on Google? Interested in sharing compelling stories that turn online researchers into buyers? You need to learn the how – and why –of using the latest digital technologies to capture people's attention on mobile devices in this...
National Manager with Facebook Shares How To Leverage Facebook to Drive Business Forward
Ask any business owner and they will tell you that word of mouth is the most authentic, meaningful form of marketing. The problem has always been how to generate and track W-O-M at scale. This session will focus on ways to leverage Facebook’s marketing platform to...
Golling FIAT of Birmingham Opens in Michigan
AUBURN HILLS, Mich. -- Chrysler Group LLC announced this week the opening of Golling FIAT of Birmingham in the upscale shopping and dining destination of Birmingham, Mich. Golling FIAT of Birmingham joins more than 100 open FIAT Studios across the United States. This...
Where Are All the Volt Buyers and Enthusiasts?
According to a story from USA Today, General Motors is starting to see a decrease in the number of consumers interested in its plug-in electric car, the Chevrolet Volt. The story said data from CNW shows consumer interest in the Volt has dropped to 14%, down about 6%...
Chrysler Group Announces Ignite as its Lead Social Media Agency
Auburn Hills, Mich. - Chrysler Group LLC announced today that it has named Ignite Social Media as its lead social media agency. Ignite Social Media will work extensively with Chrysler Group’s marketing communications team on the strategic planning, development and...
Retail Automotive Veteran Explains the Emergence of Social Media Marketing
Social media is the fastest growing marketing channel. According to the independent research firm Forrester Research, Inc.*, social media marketing will grow annually at a 34% compound rate through 2014. According to this same report, social media marketing will...
When is the Best Day for Consumers to Buy Cars in August?
SANTA MONICA, Calif. -- TrueCar.com, the authority on new car pricing, trends and forecasts, has found the best deals on new cars including cash, finance and lease deals available nationwide, and is forecasting that August 27th is the best day of the month to...
American Customer Satisfaction Index: Japan Improves While Detroit Stalls
ANN ARBOR, Mich. — A customer satisfaction resurgence for international carmakers puts Detroit’s fledgling recovery in jeopardy, according to a report released this week by the American Customer Satisfaction Index (ACSI). The report covers customer satisfaction with...
Detroit Start-Up Technology Powers Prestigious Pebble Beach Concours Design Experience
TROY, Mich. -- Usually on the third weekend in August, car enthusiast Kevin Smith and his team can be found strolling Woodward Avenue in metro Detroit at the annual celebration of style and horsepower, the Woodward Dream Cruise. This year, however, Smith will be...
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