Trending Auto Retail News
Maximizing Each Section of the Sales Funnel
There is a direct connection with unique visitors to sold units. There is also a direct connection with increasing time on website to increased website conversion. Focusing on each part of the sales funnel is key, not just the bottom section. After a tough seven...
E-mail Series Part IV: Tips for E-mail marketers
I wanted to begin the last part in our e-mail marketing series by repeating two statistics: 1. According to the Direct Marketing Association's annual Power of Direct report, e-mail generates an average ROI of $40, nearly double its closest competitor. 2. More than 85%...
KBB.com: Honda CR-V Takes Top Spot In New Compact Crossover SUV Comparison
Comprehensive New-Car Assessment Reveals CR-V Bests Chevy Equinox, Ford Escape, Mazda CX-5, Toyota RAV4IRVINE, Calif. -- The Honda CR-V is the winner of Kelley Blue Book's all-new 2012/2013 Compact Crossover SUV Comparison according to the expert editors of KBB.com,...
Study: Consumers 27 Times More Likely to Click-Through Online Video Ads than Standard Banners
New York, NY - MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times...
Chief Architect at IMN Asks: Can you Replace SEO with Social Content?
SEO investments alone are no longer enough to improve search engine results and social marketing effectiveness. Dealers and managers need to ensure that all bases are covered to stay relevant in the evolving digital landscape. It’s time to reevaluate your SEO...
Co-Founder of Digital Air Strike Discusses the Fall 2012 Social Media Study Results
Back by popular demand, the second Automotive Social Media Trend Study is packed with even more actionable findings! You will be among the first to see the results, including an analysis of sites from dealers attending the show and how car buyers are really using...
Carfax Service Network Helps Service Locations Increase Revenue
Free Tools Help Members Improve Customer Loyalty, Expand Customer Base CENTREVILLE, Va. -- Carfax has launched the Carfax Service Network to help service locations across North America make more money. According to the 2012 AASA Automotive Aftermarket Status Report,...
Chrysler Group LLC Introduces Industry-first Vehicle-information Kits in Spanish for U.S. Market
Complete Kits Available Free of Charge for Chrysler, Jeep®, Dodge, Ram, Fiat and SRT Vehicles More than 50 million Hispanics in U.S. Free kits available at Chrysler, Jeep, Dodge, Ram and Fiat dealerships Vehicle information will be available electronically in both...
Dealers United Members to Receive Exclusive $200 Discount Off 13th Digital Dealer Conference and Exposition
Members must sign up before September 30, 2012 to receive the offering. Sarasota, FL – Dealers United, the first service to truly leverage the buying power of individual dealerships, is offering all of its members an exclusive $200 discount off of the 13th Digital...
Edmunds.com Schedules Auto Industry ‘Hackathon’ to Identify and Overcome Car-Buying Obstacles
SANTA MONICA, Calif. -- Auto industry insiders and other innovative thinkers are asked to save the dates of November 29-30 for Edmunds.com’s “Hackathon.” The two-day event being held at the company’s Santa Monica, Calif., headquarters will inspire participants to...
Toyota Reveals New Tagline ‘Let’s Go Places’
Toyota Tagline Signals New Direction and Invites Customers Along for the Ride TORRANCE, Calif. – Toyota announced an engaging new tagline today, “Let’s Go Places,” reflecting the company’s commitment to more exciting products and the promise that customers are invited...
Polk Named to 2012 InformationWeek 500
Polk included in top 100 Technology Innovators Across America: Innovative Enhancements Lead to New On-screen Reporting Capabilities and Faster-than-Ever Database Search for PolkInsight SOUTHFIELD, Mich. and DANA POINT, Calif. -- Polk, a global leader in automotive...
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