Why Word Tracks Fail You, and What You Can Do About It
It seems as though everyone is looking for the words that work, the phrases that persuade, and the…
News January 28Latest in: Sales and Finance
Common Currency
The concept of common currency is such a great idea. Except that for the most part, people want…
News January 22
Turning Recalls from Trash to Treasure
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it…
News January 21
Witt’s Wise Words: Why Inbound Phone Calls Aren’t the Cash Cow You Think They Are
In this episode of Witt’s Wise Words, Bill Wittenmyer shares why dealerships shouldn’t consider inbound phone calls as…
News January 21
Value and Values
We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our…
News January 18
Convert More Prospects with Smarter Trade-in Tools.
When your customers decide to trade in their current vehicle, you know exactly what to do first: make…
News January 18
Freebie Fridays: Mentorship
VP of Sales, CDK Global, Bill Wittenmeyer explains the importance of a mentorship program in dealerships in this…
News January 18
How Failing to Train Service Advisors Affects Profitability
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover…
News January 18
5 Tips to Prevent Phishing Attacks
Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such…
News January 17
Broad Declines in the Market
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News January 15
