Translate Customer Buying Motivations into Scheduled Appointments and Sales
With so much focus on generating leads for your dealership, it’s important to recognize that success isn’t measured…
News November 1Latest in: Sales and Finance
There’s No Room for Sea Lawyers in the Automotive Industry
As some of you may know, I served in the United States Marine Corps back in the 1980s.…
News November 1The 10-Minute Dealership: Building the Organization
The arrival of a lead is the moment of truth. Best practice is to execute a multi-vehicle price…
News November 1Business Development is for Sales Reps too!
Cross training and team building are critical Are your business development and Internet sales teams integrated with your…
News November 1And the Aftermarket Survey Says??
Each year the bible of the quick service industry National Oil & Lube News, now 25 years young,…
News October 18Get Creative! Become an Automotive Story Teller
So, you’ve been assigned the responsibility to write the vehicle comments on behalf of your store. While this…
News October 1In Unfamiliar Territory You Need a Roadmap
With the end of 2010 in sight, it’s time for proactive dealers to begin finalizing their plans for…
News October 1Dynamic Heat Sheet Automation
One of the first tasks that I had in a dealership was typing the daily heat sheet. The…
News October 1Online Marketing for the Dealer Principal
I hear this all the time, “If the dealer doesn’t buy in nothing happens.” Is it any surprise?…
News October 1Will your Garage Insurance Premiums be Going Up?
Last week I saw an article in Business Insurance Magazine predicting increasing insurance premiums for 2011. While the…
News October 1
