Online Marketing for the Dealer Principal
I hear this all the time, “If the dealer doesn’t buy in nothing happens.” Is it any surprise?…
News October 1Latest in: Sales and Finance
Will your Garage Insurance Premiums be Going Up?
Last week I saw an article in Business Insurance Magazine predicting increasing insurance premiums for 2011. While the…
News October 1Developing the Right Training Program
Whether you are training new sales consultants or just want to upgrade your sales team’s skills, deciding between…
News October 1The ABCs of Common-Sense Advertising
‘Tiny’ wrote me a great letter recently on the ABCs of common sense advertising. ‘Tiny’ is a lawyer-turned-car…
News October 1Get Rid of the Scripts – Master Communications
Business development seems to have many perceptions of its functionality. From my experience, Business development is more than…
News October 1Protect Yourself with Out of Area Deliveries
I’ve had the pleasure to travel to or live in other cultures, mostly because of my dad’s career…
News October 1Use of Non-OEM Parts in Repairs Could Expose your Dealership to Liability
Many dealerships perform bodywork and mechanical repairs on vehicles which have been in accidents. Generally these repairs are…
News October 1Customer Pay Service Work is Declining – That’s Great News for You
As an automotive professional, you always want to stay informed on the latest trends in the industry. Economic…
News October 1The Challenge of Scale, Span and Shift
Today’s progressive auto dealer faces three difficult challenges: limited scale, broad span and significant marketplace shift. How he…
News October 1Mike Reichenbach, Ford Lincoln Mercury
Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding…
News October 1Press Releases
