Get Focused on More Effective Advertising
As we head into the holiday season, this is the perfect time to get focused on creating a…
News November 1Latest in: Sales and Finance
Secrets of the Best Automotive Sales Consultants
Being in the industry for 26 years, I’ve had the privilege of talking to, working alongside with and…
News November 1Pay Attention to Your BSometer
Imagine playing golf in pitch dark. The acrylic golf ball has a glow stick running through the middle.…
News November 1Share Your Second Sense
As we all know, we wouldn’t be where we are if we weren’t good at something. If you’re…
News November 1Translate Customer Buying Motivations into Scheduled Appointments and Sales
With so much focus on generating leads for your dealership, it’s important to recognize that success isn’t measured…
News November 1There’s No Room for Sea Lawyers in the Automotive Industry
As some of you may know, I served in the United States Marine Corps back in the 1980s.…
News November 1The 10-Minute Dealership: Building the Organization
The arrival of a lead is the moment of truth. Best practice is to execute a multi-vehicle price…
News November 1Business Development is for Sales Reps too!
Cross training and team building are critical Are your business development and Internet sales teams integrated with your…
News November 1And the Aftermarket Survey Says??
Each year the bible of the quick service industry National Oil & Lube News, now 25 years young,…
News October 18Get Creative! Become an Automotive Story Teller
So, you’ve been assigned the responsibility to write the vehicle comments on behalf of your store. While this…
News October 1
