Predictions for 2015—and Beyond
Predictions for 2015—and Beyond, from Dealer Marketing Magazine. We’re at the start of a New Year, which is…
News December 31Latest in: Sales and Finance
U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO
U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO, from Advertising Age. Uwe Ellinghaus keeps finding…
News December 31How digital strategies draw auto shoppers onto the dealership floor
How digital strategies draw auto shoppers onto the dealership floor, from Crain’s Detroit Business. Dealerships for vehicles manufactured…
News December 31Three Ways To Minimize Discounts and Improve Front-End Margins
If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five…
News December 30Utilizing Facebook for Digital Marketing Campaigns
In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall…
News December 30How a Smart Ad Campaign Revolutionized December Car Sales
How a Smart Ad Campaign Revolutionized December Car Sales, from Auto World News. Call it the “Mad Men”…
News December 30Customer Consent and Customer Pay Service Hazards
Over the holidays, I was home visiting my parents. My Dad, a Chevrolet dealer, loves to talk shop…
News December 30[UPDATE] BMW Recalls 140,000 More 3 Series for Faulty Takata Airbags
BMW Recalls 140,000 More 3 Series for Faulty Takata Airbags, from Auto Evolution. When BMW finally decided to…
News December 29Auto industry acts globally — except on recalls
Auto industry acts globally — except on recalls, from The Boston Globe. When it comes to making and…
News December 29Even the holidays are busy
Even the holidays are busy, from Automotive News. Auto industry executives have gone home. Except for a few…
News December 29
