Utilizing Facebook for Digital Marketing Campaigns
In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall…
News December 30Latest in: Sales and Finance
How a Smart Ad Campaign Revolutionized December Car Sales
How a Smart Ad Campaign Revolutionized December Car Sales, from Auto World News. Call it the “Mad Men”…
News December 30Customer Consent and Customer Pay Service Hazards
Over the holidays, I was home visiting my parents. My Dad, a Chevrolet dealer, loves to talk shop…
News December 30[UPDATE] BMW Recalls 140,000 More 3 Series for Faulty Takata Airbags
BMW Recalls 140,000 More 3 Series for Faulty Takata Airbags, from Auto Evolution. When BMW finally decided to…
News December 29Auto industry acts globally — except on recalls
Auto industry acts globally — except on recalls, from The Boston Globe. When it comes to making and…
News December 29Even the holidays are busy
Even the holidays are busy, from Automotive News. Auto industry executives have gone home. Except for a few…
News December 29Many recalled vehicles do not get repaired, posing a safety risk
Many recalled vehicles do not get repaired, posing a safety risk, from LA Times. Each day, attorney Terry…
News December 296 Challenging Scenarios Dealerships May Face in 2015
6 Challenging Scenarios Dealerships May Face in 2015, from Dealer Marketing Magazine. New-car sales this year will reach…
News December 295 Best Year-End Lease and Finance Deals From Automakers Closing Out 2014
5 Best Year-End Lease and Finance Deals From Automakers Closing Out 2014, from Main Street. Not that holiday…
News December 22GM program sees dealers taking on way more loaner cars
GM program sees dealers taking on way more loaner cars, from Auto Remarketing. Given the volume of vehicles…
News December 22
