The Storytelling Approach to Digital Marketing
It’s one thing to be told that telling a great story to potential customers will increase sales. It’s…
News July 18Latest in: Sales and Finance
Follow Up Please!!! [EXCLUSIVE VIDEO]
Follow up has been an issue for dealerships across the board. In this video blog, you will find…
News July 15
Car Buyers Want Amazon-Like Dealership Experience
Why should a car dealership provide such an online shopping experience? Shopping online now provides the buyer with…
News July 14
Mystery Shoppers Put Tesla Dealerships in Cellar – Again
Fran O’Hagan is a methodical guy who’s baffled as to why Tesla stores year after year score so…
News July 14
Used Car Market Insights – Week of July 12, 2016
This week’s Black Book Market Insights report showed depreciation across the board for all car and truck segments,…
News July 12
Never Underestimate Value of First Impression
Savvy sales professionals appreciate and practice the art of creating a positive first impression, which can go a…
News July 12
Acknowledging the Forgotten Department
In medieval times, when a severe punishment was handed out, the convicted party was often sentenced to time…
News July 12
High New-Vehicle Prices Drive Auto Finance Industry to New Highs in Q1
The industry smashed several records in the first quarter thanks to high new-vehicle prices, but stretching terms and…
News July 12
Digital Auto Retailing: The Impact to F&I Office
It runs the gamut from startups offering consumers peer-to-peer or direct-to-consumer online car-buying, to companies like Cox Automotive…
News July 12
Gas Prices Keep Dealers Hunting for Trucks & SUVs
What Black Book representatives heard dealers say in the lanes going into the Fourth of July holiday reinforced…
News July 12
