Global Used Car Price Index 2017
Determining car values on a country to country basis requires complex pricing models. For used cars, this can…
News February 2Latest in: Sales and Finance
The Value of Demand Generation in the Automotive Industry
Lots of manufacturers and dealerships have “interest.” Whether interest is counted in Facebook likes, email opens, or website…
News February 2
Selling is Asking, Not Telling!
They feel compelled to tell their customers all about their products and services without first understanding their needs.…
News February 1
Dealership Defensive Game Plan For the New Year
In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and…
News February 1
Hold On to What You’ve Got, Reach Out to Get More
Happy New Year! As we turn the page to 2017, I would like to suggest three New Year’s…
News February 1
How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet…
News February 1
Stop Banging Your Bruised Head & Start Pushing Accessories a Smarter Way
My annual trek to the November massive SEMA/AAPEX show, 50th anniversary at that, got me all excited when…
News February 1
The Huge Impact of Customer Experience
A recent study by Forrester quantified the monetary effect of increasing customer experience scores by a single percent.…
News January 26
Hard Facts: How to Maximize Your Trade Show Experience [VIDEO]
Are you planning on going to a trade show this year? So many times we go to trade…
News January 23
Your Service Competition Isn’t Other Dealers – It Is Joe Across the Street
Customers generally get their vehicle serviced close to home or work. Dealers are lucky that customers feel they…
News January 23
