Creating Brand Advocates Is Not as Hard as You Think
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make…
News February 6Latest in: Sales and Finance
Why Are We Using Smoke Signals to Communicate with Customers?
We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done.…
News February 6
Witt’s Wise Words: The Interview Process
A major issue with many job interviews these days is the interviewer is doing too much of the…
News February 5
Q&A with a BDC Expert
Given our post-peak sales in 2017, and 2018 showing no signs of an upward swing, generating quality leads…
News February 2
Freebie Friday: It’s Not What You Say, It’s How You Say It!
In this Freebie Friday quick-tip ELEAD1ONE partner and Automotive Sales expert, Bill Wittenmyer discusses the importance of body…
News February 2
THE AUTOMOTIVE PARADIGM SHIFT: Is It Time for Science to Take the Wheel?
In baseball, one slight alteration in the way a hitter approaches the ball can be the difference between…
News February 1
Facebook Controls Attention. That’s Why Auto Dealers Need to use Facebook Marketplace. Now, You Can with Marketplace Ads.
The average American is on Facebook and its related apps almost an hour a day. With a hold…
News January 31
The Art of Turning Complaints into New Customers
The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise…
News January 31
Auto Finance 2018: The Year of Digital Contracting
We live in a world where 24/7 accessibility and instant gratification has become commonplace, and the automotive finance…
News January 30
Used Car Market Insights: Market Holding Better on Values, Especially SUVs
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News January 30
