A Dating Guide to Automotive Digital Marketing
Much like dating, the car buying process has almost moved online. Consumers know everything about you before they…
News March 14Latest in: Sales and Finance
Building a Company Culture Geared to Succeed
Throughout my time in the automotive industry, I have visited hundreds of dealerships. I have seen every type…
News March 14
Six Weeks in a Row of Higher Depreciation in Trucks vs. Cars
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News March 13
A PERFECT Example of the Trifecta that Creates Loyalty
The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all…
News March 13
Witt’s Wise Words: Don’t Let Fear Control Your Success
We all have fears – fear of failure, fear of unaccomplishment, and so many others. In this week’s…
News March 12
If You Are Losing Your Donkey – Check This
A male donkey or ass is called a jack, a female a jenny or jennet; a young donkey is a foal. Jack donkeys are often used…
News March 10
3 Fundamentals to Push Your New Vehicle Performance, Profitability
You could sum up the ways dealers are navigating this year’s new vehicle market with three words—focus on…
News March 10
A Mystery Shop for a Major National OEM
We were recently (2018) contracted to conduct a thorough mystery shop campaign all over the U.S. for a…
News March 10
What Are You Offended by Today, and What’s It Costing You?
This article is about staying more focused on what matters most so you can get more of the…
News March 10
Freebie Friday: Talk to Strangers
>br> As a kid you were always taught not to talk to strangers but, as ELEAD1ONE Partner Bill…
News March 9
